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This book "rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients; spells out the importance of the patron's voice, and details methods for building and maintaining relationships with patrons; [and] identifies the reference librarian's competitive advantage over Web search engines and shows how to capitalize on it"--Page 4 of cover.
User experience (UX) characterizes how a person feels about using a product, system or service. UX design incorporates the practical aspects of utility, ease of use and efficiency to make your web design and functionality decisions with patrons in mind. This results in a better design, a more intuitive interface, and a more enjoyable experience. This book shows you how to get there by providing hands-on steps and best practices for UX design principles, practices, and tools to engage with patrons online and build the best web presence for your library. You ll find out how to conduct a usability test, perform a card sort, make decisions on how to build the architecture of your site, create personas as a cornerstone of your website planning process, create a content strategy, and perform an experience-based evaluation of your site.
"Provides the practical information and 'real world' advice required to take full advantage of what cloud computing can provide." --Midwest Book Review
Covers receipts and expenditures of appropriations and other funds.
No.17 in The Tech Set. Create engaging library training with instructional videos that demonstrate how to use software, databases, search engines or even your OPAC.
The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
This collection examines the potential inherent in partnerships between libraries and writing centers and suggests that such partnerships might respond more effectively to student needs than separate efforts. The essays consist primarily of case studies of collaborations in institutions throughout the US. The concluding chapter reflects on the impl
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This is the latest in an important series of reviews going back to 1928. The book contains 28 chapters, written by experts in their field, and reviews developments in the principal aspects of British librarianship and information work in the years 2011-2015.
This manual offers insightful information on the technological aspects of providing an SMS and IM service, as well as how to create a training programme for librarians and how to build an internship programme to expand the service.