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As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
The Desk and Beyond is intended to provide a thorough exploration of the present and possible future applications of eleven of the most promising new reference delivery methods. In order to reflect the growing role of the digital environment while still respecting the importance of in-person interaction, a balance of physical and virtual methods has been maintained. This collection is intended to provide inspiration for potential reference services at your library; each chapter provides an introduction to an innovative service concept and an annotated list of sources for additional research.
This book "rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients; spells out the importance of the patron's voice, and details methods for building and maintaining relationships with patrons; [and] identifies the reference librarian's competitive advantage over Web search engines and shows how to capitalize on it"--Page 4 of cover.
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Covers receipts and expenditures of appropriations and other funds.
This collection examines the potential inherent in partnerships between libraries and writing centers and suggests that such partnerships might respond more effectively to student needs than separate efforts. The essays consist primarily of case studies of collaborations in institutions throughout the US. The concluding chapter reflects on the impl
"Provides the practical information and 'real world' advice required to take full advantage of what cloud computing can provide." --Midwest Book Review
A complete guide to the process of planning, developing, and launching mobile library applications.
This manual offers insightful information on the technological aspects of providing an SMS and IM service, as well as how to create a training programme for librarians and how to build an internship programme to expand the service.
No.17 in The Tech Set. Create engaging library training with instructional videos that demonstrate how to use software, databases, search engines or even your OPAC.