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Summary: Leap
The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy". This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
Leap
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful adv...
Introduction to Mathematical Statistics
To Mathematical Statistics Translated from the German by Kenneth Wickwire Springer-Verlag Berlin Heidelberg New York 1974 Leopold Schmetterer Professor of Statistics and Mathematics at the University of Vienna Translator: Kenneth Wickwire Department of Mathematics, University of Manchester Title of the German Original Edition: Einfiihrung in die mathematische Statistik, 2. verbesserte und wesentlich erweiterte Auflage Springer-Verlag Wien New York 1966 With 11 figures AMS Subject Classification (1970): 62-01, 62 Axx, 62 Bxx, 62 Cxx, 62D03, 62 Exx, 62 Fxx, 62 Gxx, 62 Hxx ISBN-13: 978-3-642-65544-9 e-ISBN-13: 978-3-642-65542-5 DOl: 10. 1007/978-3-642-65542-5 This work is subject to copyright. ...
The Phototrophic Prokaryotes
Proceedings of the Ninth International Symposium held in Vienna, Austria, September 6-12, 1997
Ocular Blood Flow
Adequate blood supply to the eye is an important prerequisite for normal visual function. Over the past 40 years our knowledge of ocular blood flow regulation has improved significantly. This reader-friendly textbook provides a comprehensive overview of the current knowledge of ocular blood flow. Lavishly illustrated, it evaluates the wide array of methods that have been used to measure ocular blood flow. Furthermore, it not only offers the reader an evidence-based summary of the physiological and pharmacological properties of ocular blood flow regulation, but also demonstrates the ocular blood flow abnormalities in different vascular diseases. This book will enhance the understanding of all who are interested in learning more about ocular blood flow in health and disease.
Ocular Blood Flow in Glaucoma
This is the sixth World Glaucoma Association Consensus. The relationship between ocular blood flow and glaucoma has been discussed for more than a century, and still it uniformly fuels debates at glaucoma meetings throughout the world. Clearly, the results of this report will have broad and significant impact on glaucoma research and clinical practice. The global faculty, consisting of leading authorities on the scientific and clinical aspects of ocular blood flow, have met in Fort Lauderdale on May 2, 2009 to discuss the reports and refine the consensus statements.
