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Assembling Consumption
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory. Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.
The Palgrave Handbook of Interactive Marketing
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and...
Cleaner Production
This book provides an overview of cleaner production, including how regulations have evolved, and presents a broad perspective on how it is being developed. Presenting several practical examples and applications of modern clean production technologies, it provides readers with ideas on how to extend these practices to other industry sectors in order to contribute to a better environment in the future. The authors start from the initial concepts of how to implement new cleaner production systems, before collecting recent developments in the area and demonstrating practical ways in which the latest knowledge can be applied. It motivates readers to develop new ideas on how to improve manufacturing systems to save energy and generate less waste, and discusses strategies on how to save, reuse and adapt materials, as well as techniques to reduce the waste and pollution produced. This book serves as a reference resource for industrial management engineers and researchers, and is also of interest to undergraduate and postgraduate students looking for insights into cleaner production in industry.
Making Sport Great Again
Blending critical theory, conjunctural cultural studies, and assemblage theory, Making Sport Great Again introduces and develops the concept of uber-sport: the sporting expression of late capitalism’s conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, the uber-sport assemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes how uber-sport normalizes the ideological orientations and associate affective investments of the Trump assemblage’s authoritarian populism. Even as it articulates the regressive politicization of sport, Making Sport Great Again serves also as a call to action: how might progressives rearticulate uber-sport in emancipatory and actualizing political formations?
