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Kegiatan bisnis tidak terlepas dari peran praktisi komunikasi, baik dari tingkat karyawan hingga direktur diperlukan kepiawaian dalam mengelola komunikasi agar segala bentuk kegiatan komunikasi dan penyampaian informasi dapat dipahami oleh penerima informasi yang dituju. Dalam beberapa situasi, komunikasi bisnis saat ini sudah beralih ke media elektronik digital. Pemanfaatan internet dan sosial media cenderung menjadi bias komunikasi di organisasi. Untuk itu setiap perangkat organisasi di dalamnya perlu memahami peralihan cara komunikasi bisnis saat ini. Menjawab hal di atas, maka buku yang saat ini ada di tangan Anda hadir untuk membantu para pembacanya yang ingin memahami konseptual dasar ...
Manajemen strategi dimaksudkan sebagai metode yang digunakan organisasi dalam proses pengambilan keputusan, menerapkan tindakan, dan mengevaluasi hal apa saja yang sudah dilakukan secara baik untuk mencapai tujuan jangka panjang perusahaan. Menjawab fenomena di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konsep dasar manajemen strategik secara teoritis dan menganalisanya dengan perspektif yang mudah dipahami. Adapun isi pembahasan dalam buku ini terdiri dari 16 bab yang saling terhubung, yaitu: Pengantar Manajemen Strategik; Analisis Internal; Analisis Eksternal; Manajemen Perubahan; Strategi Produksi dan Operasi; Strategi Sumber Daya Manusia; Strategi Keuangan; Strategi Pemasaran; Strategi Teknologi dan Inovasi; Strategi Lingkungan dan Sustainability; Strategi Komunikasi dan Public Relations; Keandalan dan Standarisasi Produk (ISO); Analisis Risiko dan Pengambilan Keputusan; Total Quality Management (TQM); Benchmarking; Budaya Kaizen di Lingkungan Kerja.
Menjamurnya pelaku UMKM dan perusahaan startup semakin meningkatkan persaingan para pelaku usaha. Umumnya mereka yang baru terjun ke dunia pemasaran akan meraba-raba tentang bagaimana cara menerapkan strategi yang tepat untuk menjangkau pelanggan, menjaga loyalitas pelanggan, hingga melebarkan ekspansi usahanya. Berdasarkan temuan fenomena di atas, maka buku ini disusun untuk menjawab permasalahan tersebut dengan cara menghadirkan suatu pemahaman komprehensif dasar yang tidak hanya bersifat teoritis namun juga praktis. Materi yangtersaji dalam buku ini berisikan berbagai kajian kompleksitas manajemen pemasaran yang sering ditemui oleh para pelaku usaha pada kondisi perubahan pasar terkini (b...
We are delighted to introduce the proceeding of the 1st Hasanuddin International Conference on Social and Political Sciences (HICOSPOS 2019). The phenomenon of climate change is avoidable since its effects are significantly on both environment and human beings live - such as human health, agriculture, food security, water supply, energy, ecosystem and. Here human beings play role as the actors as well as the victim. In addition, we also face society 5.0 in which integrated system of digital technology brings humans to achieve a high quality of life ideally, however, this state requires hard and sustainable efforts from all parties such as community of social and political sciences. Since eve...
Indonesia is the home of the largest single Muslim community of the world. Its Christian community, about 10% of the population, has until now received no overall description in English. Through cooperation of 26 Indonesian and European scholars, Protestants and Catholics, a broad and balanced picture is given of its 24 million Christians. This book sketches the growth of Christianity during the Portuguese period (1511-1605), it presents a fair account of developments under the Dutch colonial administration (1605-1942) and is more elaborate for the period of the Indonesian Republic (since 1945). It emphasizes the regional differences in this huge country, because most Christians live outside the main island of Java. Muslim-Christian relations, as well as the tensions between foreign missionaries and local theology, receive special attention.
This second edition of Project-Based Learning (PBL) presents an original approach to Science, Technology, Engineering and Mathematics (STEM) centric PBL. We define PBL as an “ill-defined task with a well-defined outcome,” which is consistent with our engineering design philosophy and the accountability highlighted in a standards-based environment. This model emphasizes a backward design that is initiated by well-defined outcomes, tied to local, state, or national standard that provide teachers with a framework guiding students’ design, solving, or completion of ill-defined tasks. This book was designed for middle and secondary teachers who want to improve engagement and provide context...
Today's enterprises are global in all respects - they trade globally and they raise capital in international markets. This title places an emphasis on interpretation, use and impact of standards in financial reporting.
International Conference on Physics and Its Applications (ICPAP 2011) is aimed at providing the much needed forum of scientific communication and interaction among distinguished scientists working in the field of physics and related fields. The topics delivered in this conference cover: Theoretical High Energy Physics, Material Science and Technology, Biophysics and Medical Physics, Nuclear Science and Engineering, Earth and Planetary Sciences, Computational Physics, Instrumentation and Measurement, Physics Educations.
This book consists of a selection of papers that discuss the challenges in the increasingly complex world of education and various educational problems such as moral degradation, lack of literacy, pedagogical curriculum and innovation, educational technology. Moreover, the book provides papers that deal with educational innovation in the era of Society 5.0, with a view to discuss and resolve various social challenges, issues, and problems relating to educators, students, the dynamics of the education system, and social dynamics. The subject areas treated in this book are: Character Education in Society 5.0 Era, Multiliteracy Education in Society 5.0 Era, Early Childhood Education in Society 5.0 Era, Inclusive Education in Society 5.0 Era, Curriculum, Media and Educational Technology for Primary Education in Society 5.0 Era, Joyful and Meaningful Learning in Society 5.0 Era, and HOTS in Society 5.0 Era. This book will help educators, stakeholders, and also parents to cope with the challenges in education.