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MEMAHAMI PERILAKU KONSUMEN : Strategi Pemasaran yang Efektif pada Era Digital
Buku "Memahami Perilaku Konsumen" (Strategi Pemasaran yang Efektif pada Era Digital) membahas tentang cara memahami perilaku konsumen dalam membeli produk dan jasa di era digital, serta strategi pemasaran yang efektif untuk menarik perhatian konsumen dan meningkatkan penjualan. Buku ini ditulis oleh beberapa penulis yang ahli di bidang pemasaran dan perilaku konsumen. Buku ini membahas tentang konsep dasar perilaku konsumen, termasuk faktor-faktor yang mempengaruhi perilaku konsumen, seperti motivasi, persepsi, sikap, dan keyakinan. Buku ini juga membahas tentang peran teknologi dan media sosial dalam mempengaruhi perilaku konsumen buku ini juga membahas tentang strategi pemasaran yang efekt...
Pengambilan Keputusan: Efect Corporate Image, User Image, Product Image, terhadap Pembelian Konsumen
Dalam buku ini berjudul ‘Pengambilan Keputusan: Efek Corporate Image, User Image, Product Image Terhadap Keputusan Pembelian Konsumen’, tertulis bagaimana efek keputusan pembelian konsumen terhadap corporate image, user image, product image. Materi yang disajikan relevan dengan mata kuliah mengenai efek keputusan pembelian konsumen dan manajemen peasaran yang bisa menjadi alternatif bagi yang menempuh studi tersebut.
COVID-19 and Social Protection
This book provides a comparative analysis of how communities have developed people-based resilience in response to the global impact of COVID-19. The crisis of the capitalist economy due to border closure, downturn in business, loss of jobs and large-scale destruction of people’s well-being has worsened poverty, and inequality worsened the situation of the already marginalized. At the same time, it has provided the opportunity for indigenous and marginalized communities to innovatively strengthen their social and solidarity economies to respond the unprecedented calamity in a self-empowering and sustainable way. The book explores some of the ways in which local communities have mobilized their cultural resources to strengthen their social solidarity and mitigating mechanisms against the continuing global calamity. It looks at how different communities approach social protection as a way of sustaining their well-being outside the parameters of the ailing market economy and how some of these can provide valuable lessons for strengthening resilience for the future.
Indonesia Beyond Suharto
This text presents an accessible introduction to the most significant problems facing Indonesia and raises issues for further investigations. It addresses such questions as: how has Indonesia managed to remain one country?; and is there a truly national Indonesian culture?
UNISET 2021
The 2nd Universitas Kuningan International Conference on System, Engineering, and Technology (UNISET) will be an annual event hosted by Universitas Kuningan. This year (2021), will be the second UNISET will be held on 2 December 2021 at Universitas Kuningan, Kuningan, West Java, Indonesia. “Opportunity and challenge in environmental, social science and humanity research during the pandemic Covid-19 era and afterward” has been chosen at the main theme for the conference, with a focus on the latest research and trends, as well as future outlook of the field of Call for paper fields to be included in UNISET 2021 are: natural science, education, social science and humanity, environmental science, and technology. The conference invites delegates from across Indonesian and South East Asian region and beyond, and is usually attended by more than 100 participants from university academics, researchers, practitioners, and professionals across a wide range of industries.
Sukarno
Mirrors all the dramatic and contradictory qualities of the man.
Shades of Grey
FOR MORE THAN THREE DECADES, Soeharto reigned as the most powerful man in Indonesia - President, father figure and infallible leader to millions. That span of the country's history has remained largely opaque to the public, with confusion and vagaries obscuring the inner workings of his regime. In Shades of Grey: A Political Memoir of Modern Indonesia 1965-1998, longtime political insider Jusuf Wanandi, who worked closely with the President's top advisors for decades, sheds light on the indecipherable dark of this period. From the day of the 1965 coup to the invasion of East Timor to Soeharto's complex relationships with China, the communist party and Islamic activists, Wanandi draws on behi...
Postharvest Biology and Technology of Tropical and Subtropical Fruits
While products such as bananas, pineapples, kiwifruit and citrus have long been available to consumers in temperate zones, new fruits such as lychee, longan, carambola, and mangosteen are now also entering the market. Confirmation of the health benefits of tropical and subtropical fruit may also promote consumption further. Tropical and subtropical fruits are particularly vulnerable to postharvest losses, and are also transported long distances for sale. Therefore maximising their quality postharvest is essential and there have been many recent advances in this area. Many tropical fruits are processed further into purees, juices and other value-added products, so quality optimization of proc...
Assessing 21st Century Skills
Go beyond traditional paper-and-pencil tests! This book provides a framework and practical ideas for assessing 21st century skills such as problem solving, collaboration, and creativity.
