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Marketing the Sports Organisation
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
Native Games
Research on Indigenous participation in sport offers many opportunities to better understand the political issues of equality, empowerment, self-determination and protection of culture and identity. This volume compares and conceptualises the sociological significance of Indigenous sports in different international contexts.
Playing for Change
This book provides wide-ranging examples of cutting-edge research in sports studies.
Youth Culture and Sport
Youth Culture and Sport critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout popular iterations of youth sporting culture in late-capitalism. Written against the backdrop of important changes in social, cultural, political, and economic dynamics taking place in corporate culture’s war on kids, this exciting new volume marks the first anthology to critically examine the intersection of youth culture and sport in an age of global uncertainty. Bringing together leading scholars from cultural studies, gender studies, sociology, sport studies, and related fields, chapters range in scope from 'action' sport subcultures and community redevelopment programs to the cultural politics of white masculinity and Nike advertising. It is a must read for anyone interested in gaining a better understanding of the role sport plays in the construction of experiences, identities, practices, and social differences of contemporary youth culture.
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Tourism in Peripheries
Using case studies from North America, Scandinavia, Scotland, New Zealand and the Polar Regions, this book explores the use of tourism as a vehicle for regional development in peripheral areas. It identifies the core obstacles facing tourism in peripheral regions and highlights that tourism development in peripheries is not any easy task.
Sport, Racism And Ethnicity
First Published in 1991. Over the past decade there has been a notable growth of interest in the study of sport in the contexts of race and ethnicity. A number of developments have contributed to stimulate this interest, but three sets of considerations appear to have been of decisive importance. First, black sportsmen and sportswomen have experienced remarkable successes in international sport. Second, such a disproportionately high level of athletic participation by various ethnic minority cultures has often been used by liberal-minded sports enthusiasts to presume that sport enjoys a certain degree of democratisation and equality. Third, that in certain areas of the world sport itself has...
Contemporary Sport Management
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Thrashing Seasons
Horseback wrestling, catch-as-catch-can, glima; long before the advent of today’s WWE, forms of wrestling were practised by virtually every cultural group. C. Nathan Hatton’s Thrashing Seasons tells the story of wrestling in Manitoba from its earliest documented origins in the eighteenth century to the Great Depression. Wrestling was never merely a sport: residents of Manitoba found meaning beyond the simple act of two people struggling for physical advantage on a mat, in a ring, or on a grassy field. Frequently controversial and often divisive, wrestling was nevertheless a popular and resilient cultural practice that proved adaptable to the rapidly changing social conditions in western ...
Team Physician Manual
The FIMS Team Physician Manual is the official sports medicine handbook of the International Federation of Sports Medicine (FIMS), the world's oldest sports medicine organization. Now in a fully revised and updated third edition, the book offers a complete guide to the background knowledge, practical techniques and professional skills required to become a successful medical practitioner working in sport. Written by a team of world-leading physicians from North and South America, Europe, Africa and Asia, this book is a 'must have' reference for any doctor, physical therapist, or medical professional working in sport.
