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Building Organizational Capacity and Strategic Management in Academia
As higher education institutions face challenges like technological advancements, student demographics, and funding constraints, effective strategic management is essential. This involves enhancing institutional capabilities through improved governance, resource allocation, and stakeholder engagement while fostering a culture of innovation and collaboration. By prioritizing strategic planning and capacity building, academic institutions can remain relevant and responsive to the needs of students, faculty, and the broader community. Further research empowers universities to achieve sustainable growth and fulfill their educational and social objectives. Building Organizational Capacity and Str...
PERAMALAN STOK SPARE PART MENGGUNAKAN METODE LEAST SQUARE
Analisis permintaan terutama permintaan stok spare part adalah mengukur permintaan sekarang dan meramalkan kondisi – kondisi tersebut pada masa yang akan datang. Metode least quare adalah suatu metode yang paling luas digunakan untuk menentukan persamaan trend data. Sistem peramalan dengan Least square menangkap pola dari data yang telah lalu kemudian digunakan untuk memproyeksikan data yang akan datang. Mengukur permintaan sekarang berarti menganalisa kondisi sekarang dan sebelumnya sebagai sumber informasi untuk memprediksi keadaan yang akan datang dengan asumsi keadaan masa lalu akan berulang lagi di masa depan dan bagaimana meramalkan permintaan stok spare part untuk kedepannya dan menganalisa kebutuhan stok spare part pada PT Dunia Barusa Lhokseumawe. Tujuan dari sistem dapat memudahkan perusahaan dalam meramalkan kekurangan spare part dan memprediksi persediaan stok spare part. Dengan adanya kemampuan sistem peramalan ini diharapkan nantinya akan dapat dimanfaatkan untuk mengukur permintaan sekarang dan memprediksikan permintaan stok barang untuk kedepannya agar persediaan stok spare part tetap stabil. Live by Yayasan Ahmar Cendekia Indonesia
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Aggregate Advertising Expenditure in the U.S. Economy
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...
Emotional Intelligence And Marketing
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Customer Relationship Marketing: Theoretical And Managerial Perspectives
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Advances in Innovation, Trade and Business
Since the process of liberalization and opening of markets in the 1990s, the emerging markets have created a thriving culture of entrepreneurship, creativity and global collaboration. Along with these opportunities, however, there are challenges in doing business with emerging markets. This book underlines the challenges that come with managing business relationships in diverse emerging countries such as India. It also provides useful implications and conclusions for successful and profitable business ventures in emerging economies.
Methods in Consumer Research, Volume 1
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications,...
