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How Transformative Innovations Shaped the Rise of Nations
Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the next big innovation. Gerard J. Tellis and Stav Rosenzweig argue that openness to new ideas and people, empowerment of individuals and competition are key drivers in the development and adoption of transformative innovations. These innovations, in turn, fuel economic growth, national dominance and global leadership. In How Transformative Innovations Shaped the Rise of Nations, Tellis and Rosenzweig examine the transformative qualities of concrete in Rome; swift equine warfare in Mongolia; critical navigational innovations in the golden ages of Chinese, Venetian, Portuguese and Dutch empires; the patent system and steam engine in Britain; and mass production in the United States of America.
Handbook of Business-to-Business Marketing
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
The Rise of Mass Advertising
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.
Florentine Ariosto Jones: A Yankee in Switzerland and the Early Globalization of the American System of Watchmaking
This book recounts the story of Florentine Ariosto Jones, who after the Civil War decided to manufacture watches. Combining the cheap labor available at the time in Switzerland with US manufacturing technologies, Jones embarked on his venture to produce affordable watches for the American market. Consequently, he became a pioneer in the business of outsourcing labor for economic purposes through his contracting of labor to Europe. While the company still exists today, very little is known about Jones. The present book will undoubtedly change this by telling the fascinating story of an American adventurer and his pursuit to globalize American watchmaking at the end of the 19th Century.
Shipwrecks and the Bounty of the Sea
Shipwrecks and the Bounty of the Sea is a work of social history examining community relationships, law, and seafaring over the long early modern period. It explores the politics of the coastline, the economy of scavenging, and the law of 'wreck of the sea' from the beginning of the reign of Elizabeth I to the end of the reign of George II. England's coastlines were heavily trafficked by naval and commercial shipping, but an unfortunate percentage was cast away or lost. Shipwrecks were disasters for merchants and mariners, but opportunities for shore dwellers. As the proverb said, it was an ill wind that blew nobody any good. Lords of manors, local officials, officers of the Admiralty, and c...
Beurteilungsfehler bei (kollegialen) Feedbacks
Der Einsatz von Feedbacks wird meist überaus positiv gesehen. Dabei mangelt es oftmals an einer kritischen Reflexion über die Problematiken, welche mit dem Einsatz dieser Methodik (für kreative und komplexe Tätigkeiten) einhergehen (können). Im Gegensatz zur oftmals vorherrschenden allgemeinen Meinung, dass ein Feedback ausschließlich von großem Nutzen ist, wird in diesem Text untersucht, ob und inwiefern diese Position gehalten oder teilweise doch revidiert werden muss. Es zeigt sich in der Analyse, dass beim Einsatz von Feedback viele "Fallstricke" vorhanden sind, welche zu einer differenzierteren Sichtweise über Feedback führen. So gibt es mehrere Effekte, welche Feedbacks verzerren (können), und beim Geben von Feedback sollten mehrere Punkte beachtet werden, damit dieses seinen Zweck möglichst erfüllen kann. Obschon der Schwierigkeiten, welche den beteiligten Personen bewusst sein sollten, ist der Einsatz dieser Methodik jedoch letztlich unverzichtbar.
Unrelenting Innovation
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provi...
Political Knowledge in the Czech Republic
The book examines the origins, nature, and impact of different facets of political knowledge in the Czech Republic between 1967 and 2014. The central argument presented in this book is that evaluating citizens on the basis of objective, or factual, knowledge alone makes little sense. What citizens know about politics comes from a variety of sources that are complementary. This is the first detailed study of how much Czechs know about politics, and why it matters. Here are some of the key findings of this book. There are many forms of political knowledge.Citizens make decisions using different forms of political knowledge.Czechs knowledge of politics has remained constant over time.How people answer knowledge questions in surveys matters.Political knowledge is shaped by personality traits.Factual knowledge is linked with forecasting social change, but is not always linked with making correct voting.Experts with high levels of knowledge do not agree on what is a correct answer.
