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Wrath
A transient suffers from delusions and dis-associative-identity disorder. After experiencing an alternate identity episode, Psychiatrist, Victoria Tabbott discovers the alternate identity is that of a detective that died while in on vacation in Reno. The actions and paths taken unlock a mysterious paranormal phenomenon that calls itself Wrath. Government conspiracies, human trafficking, murder and... a superhero? This stand-alone novel has it all and is sure to tease your brain with its constant flow of misdirection. It is a psychological-thriller that appeals to all readers and full of excitement.
Unfiltered Marketing
Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found th...
Godcast
BYLINE WAS A RADIO PROGRAM THAT DAN DID FOR YEARS THIS BOOK IS FROM ALL THE BROADCAST. IT IS SHORT INSPIRATIONAL STORIES.
Killing Giants
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
Crossing the Bar
This book is a collection of sixty interviews with key figures in British shipbuilding, ship repair, and marine engine-building industries across the United Kingdom, plus government and civil service members in the sector from the 1960s to the 1980s. The aim of the project is to understand the economic, social, and political environment of the shipping industry from the perspective of those who worked in it. The interviews place the twentieth century decline of British shipbuilding into a firm context. The topics covered include international competition (a recurring, pertinent theme); labour difficulties; industry modernisation; the attitude of shipowners; the strong belief in traditional m...
GENERAL CAREER INTELLIGENCE
General Career Intelligence is an essential resource for anyone seeking to excel in today's fast-evolving business landscape. Combining the author's 38 years of experience in the tech industry with insights from hundreds of subject matter experts, this book delivers a comprehensive roadmap for both personal and professional success. It offers a unique blend of practical, tactical, and crisp advice, presented in a direct, accessible format that distills complex topics into actionable insights. At its core, General Career Intelligence emphasizes the human qualities that are essential for success in the modern workplace-qualities often overshadowed by the growing emphasis on artificial intellig...
Consuming Choices
Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.
The Power of Unpopular
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out...
