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The Authority Guide to Writing and Implementing a Marketing Plan
Get the most from your marketing with an expert plan that really gets results. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create plans using proven, affordable marketing tactics for both digital and traditional strategies. You’ll have a year-long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business. p.p1 {margin: 0.0px 0.0px 2.9px 0.0px; font: 10.0px 'Helvetica Neue'; color: #d767ac} p.p2 {margin: 2.9px 0.0px 5.7px 0.0px; text-align: justify; font: 9.0px 'Helvetica Neue'}
The Authority Guide to PR for Small Businesses
Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.
The Authority Guide to Presenting and Public Speaking
Whether it’s your first presentation or you’re an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. As an experienced speaker and presenter himself, Steve Bustin will teach you some simple techniques to make sure your audience is engaged and you will be inspired to make the speech again.
Get Good At Life
Get Good® At Life is a book filled with insightful advice and refreshing wisdom to help us thrive in the 21st century. It is thoughtful, practical and encouraging with a healthy dose of honesty, humour, and hope. Award-winning motivational speaker Lee Jackson covers significant topics such as building good relationships, staying motivated, and developing resilience. Throughout the book, he shares personal stories and reflections from his life as a keynote speaker, presentation coach, former hip hop dj and very short local basketball player. He offers practical solutions based on his own research and encounters with inspiring people to help readers succeed in their personal and professional ...
It's All of Our Business
"It's All of Our Business: Communicating in the Workplace is a brief, inexpensive, conversational and comprehensive text that balances practical skills and competence with scholarly insight. The text will address several topics often ignored or given only glancing coverage in competing texts including connecting bids, dialectics and conflict, anger management, difficult group members, virtual groups, cognitive dissonance, persuasion, power, and culture."--
The Authority Guide to Trusted Selling
In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins shares his proven, 4-step system to help you contact, connect and convert more customers with less effort.
Focus on Why
Are you feeling lost or lacking in purpose? Is your work unfulfilling? Perhaps you’re merely existing instead of truly living and thriving. By challenging your status quo and rethinking what matters most to you, Focus on Why demonstrates how, even in the most testing of circumstances, you can courageously break free from what holds you back to craft a life that’s filled with intention, opportunity and adventure. When experienced purpose coach Amy Rowlinson stumbled upon her late grandfather George F Kerr’s moving account of five years in captivity during World War Two, she unearthed a poignant narrative that strikingly echoed her own perspectives on living with purpose. In this unique ...
How to Cut it in the Media
Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to un
Asking Smarter Questions
Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments. For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make ev...
Great Answers to Tough Questions at Work
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR AWARD The essential guide to turning tough questions into positive opportunities Difficult questions can be thrown at you from your first job interview through to challenges you get when you’ve made it to the top. If you find yourself on the firing line on a regular or occasional basis this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident 'win-win-win' mindset for questioner, answerer and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers—however challenging,...
