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Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases...
The Silly Thing
The Silly Thing is an account of a woman's acceptance of and struggle with living and dying with a grade 4 glioblastoma, an aggressive cancer of the brain. It is told from the perspective of her daughter, Esther Ramsay-Jones, a psychotherapist and academic. The book discusses the fears that people might have about dying and specifically about brain cancer: for the author's mother, the tumour affected her speech and, as an English teacher, whose life had so intimately been tied up with language the fear of language loss was at times unbearable. From a psychotherapeutic point of view, the book will explore what it means to be given a terminal diagnosis and what kinds of psychological responses the 'patient' and family members might have. It will touch on notions of family systems theory, and the roles people might then take up as reaction to the news. The author also looks at 'difficult conversations' in palliative care - what might help/what might hinder - and the value of listening skills, capacity for attunement and containment, in staff teams and in the medical profession at large. Though the main focus in this book is her mother's experience, vignettes from the lived experienc
Just Passing Through
Historian and author Daniel Snowman (b. 1938) writes of a Jewish child's memories of the War, gives colourful inside accounts of life in Cambridge, JFK's America (including Civil Rights) and the new University of Sussex, of the BBC in its heyday, choral concerts under the world's top conductors and extended visits to the Arctic and Antarctic. Daniel watches Churchill making one of his final speeches, interviews Harry Truman about Hiroshima, spends a week in Bayreuth with Wagner's daughter-in-law, meets Pope John-Paul II, Isaiah Berlin and Lord Snowdon, while getting to know Placido Domingo and the most famous among the 'Hitler Emigres'.
Street Food
Prepared foods, for sale in streets, squares or markets, are ubiquitous around the world and throughout history. This volume is one of the first to provide a comprehensive social science perspective on street food, illustrating its immense cultural diversity and economic significance, both in developing and developed countries. Key issues addressed include: policy, regulation and governance of street food and vendors; production and trade patterns ranging from informal subsistence to modern forms of enterprise; the key role played by female vendors; historical roots and cultural meanings of selling and eating food in the street; food safety and nutrition issues. Many chapters provide case studies from specific cities in different regions of the world. These include North America (Atlanta, Philadelphia, Portland, Toronto, Vancouver), Central and South America (Bogota, Buenos Aires, La Paz, Lima, Mexico City, Montevideo, Santiago, Salvador da Bahia), Asia (Bangkok, Dhaka, Penang), Africa (Accra, Abidjan, Bamako, Freetown, Mozambique) and Europe (Amsterdam).
Nutritional Intervention in Metabolic Syndrome
Metabolic syndrome (MS) is a combination of medical disorders that, when occurring together, increase the risk of developing cardiovascular disease and diabetes. The prevalence of MS is rising in developing countries and developed countries, now considered a pandemic disease. This book presents information on how to treat MS through lifestyle change and nutritional intervention. Chapters cover prevalence of MS; pathophysiology; MS in systemic lupus erythematosus and rheumatoid arthritis; gene-nutrient interactions; MS in adolescents and children; lifestyle change and physical activity; and various effects of dietary components in MS.
Goodbye Daisy
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The Authenticity Dilemma Resolved
This book will help you unlock your true purpose and manifest your true destiny in the world, as well as inspiring other people to be with you or be led by you. It will show you how to define who you are and find congruence, balance, wellbeing and integration between your work and your life. It launches a new model to live and work by; the Authenticity POWER Model. Talita Ferreira has invested her life in seeking out the deeper meaning of true happiness - by discovering and unlocking her passion and purpose - and this book will help you to do the same. Read about her unique journey and be inspired to join the revolution of authentic change. Talita's first book is about defining who we are and connecting to others in a different way. Although people think they are authentic, the rapid changes in the world require a new perspective. The sweet spot is to be found where consciousness and connectedness collide and everything we do is purpose-driven and intuition-based.
Half the World Away
Abbie Potter, a publicist at a London football club, takes an opportunity far from home, in Salt Lake City, where she bumps into Kyle Miller, an intriguing and persistent man.
The Mango Girl: A Woman's Journey of Perseverance and Survival
Growing up being abused by her father, deemed unworthy of the love of her mother, ashamed of your upbringing, living in an environment that few survive, and no where to turn but within, The Mango Girl was determined her life wasn't going to end the way it began. From a very young age, Dr. Ava Eagle Brown learned the life lessons of perseverance and survival. In "The Mango Girl" is the courageous story of growing up in one of the poorest areas of Jamaica. Ava's determination and courage gave rise to her belief that she was destined for more than her community could offer. The expected and ingrained recreational activities of sex, raising babies and going to the farm were not enough for this y...
