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RESEARCH METHODOLOGY
The Book Intended to serve as a text for postgraduate students of commerce, management, and social sciences, and especially for the first-time researchers, this well-organized book deals with the variety of research methods used in management and social sciences, with particular emphasis on the implementation of these methods. It offers readers practical guidelines for research and directs them through all the stages of research—from identifying a viable research project to the submission of a dissertation, report, or research article. The text identifies three dimensions of research methodology—research strategies, research methods and research data—that provide a structure for the book.
Selling: Principles And Practice
Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
RESEARCH METHODOLOGY IN BEHAVIOURAL SCIENCES
The quality and productivity of a research work very much depends on the competency of the researchers. Such competency needs to be generated and nurtured properly among the researchers from the very beginning of their research career. This comprehensive book on research methodology discusses in detail how to carry out research studies in various disciplines of behavioural sciences in an organized manner. The book is meant for the postgraduate students of Education (M.Ed.), Sociology, Psychology and Management. In addition, it will also be useful to research scholars in learning the art of doing qualitative and quantitative research studies in behavioural sciences. Key Features Systematic an...
RESEARCH METHODOLOGY
THE RESEARCH METHODOLOGY MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE RESEARCH METHODOLOGY MCQ TO EXPAND YOUR RESEARCH METHODOLOGY KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
TECHNOLOGY MANAGEMENT
India is on a speedy path of becoming a global manufacturing hub and this process has been accelerated post launch of “Make in India”, initiative in 2014. New industries are being set up and the existing ones upgraded, inevitably requiring technology transfers. Hence, Technology Management has assumed greater importance today. Technology Management involves planning, designing, optimizing, operation and control of technological tools and is as important as the Technology itself for ensuring its complete exploitation. Associated decisions ought to be strategically aligned with the vision and goals of an organization as they impact its financial planning, profitability and growth. Dr. Sing...
व्यावहारिक विज्ञानों में अनुसंधान विधियाँ
अनुसंधान कार्य का उचित यिान्वयन और उसकी गुणवेंाा पूरी तरह से अनुसंाानकेंर्ााओं की अनुसंधान अभिक्षमताओं पर निर्भर करती है। अनुसंधान सम्बन्धी इस अभिक्षमता तथा कौशल के विकास का कार्य अनुसंधानकेंर्ााओं के विद्यार्थी जीवन से ही प्रारम्भ किया जाना चाहिये ताकि वे समय ...
Introduction to Research Methods and Report Writing
This book provides introductory materials on research methods and report writing that aim at guiding students and researchers towards effective research and reporting of their findings. Unlike the many volumes on research that are mostly theoretical, this book originated in the classroom and grew out of the students' own needs to design and conduct satisfactory research in order to meet academic requirements. It is also designed to help experienced researchers in their research ventures. In fulfilling this purpose, the author uses simple, straightforward language. He also provides appropriate examples and illustrations to enable the reader to grasp the basic concepts of research. The book will prove a useful guide for students and researchers in social sciences and humanities who wish to transform research theory into real and feasible research projects.
