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Death Spiral
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The Age of Persuasion
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and ...
Mabou Mines
The first 10 years of a company known for its creative collaborations and daring innovations
MOVE
Richard Kent Evans tells the story of MOVE, a small, little-known, mostly African American group that emerged in Philadelphia in the early 1970s. In 1985, the Philadelphia Police Department -- working in concert with federal and state law enforcement -- attacked a home that MOVE members shared in West Philadelphia. Eleven people were killed in the attack, including five children. Many MOVE members thought of themselves as belonging to a religion, but to others, most importantly the courts, MOVE was anything but. Evans uses MOVE's story as a lens through which to examine how we decide what constitutes a genuine religious tradition, and the enormous consequences of that decision.
About Face 3
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
Sessional Papers
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The Attention Merchants
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From t...
