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Digital and Marketing Asset Management
  • Language: en
  • Pages: 241

Digital and Marketing Asset Management

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Digital Asset Management
  • Language: en
  • Pages: 182

Digital Asset Management

  • Type: Book
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  • Published: 2014-03-31
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  • Publisher: Apress

Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, retur...

Strategic Content Design
  • Language: en
  • Pages: 263

Strategic Content Design

Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and le...

Computer Application for Class 10
  • Language: en

Computer Application for Class 10

A book on Computer Applications

From Solo to Scaled
  • Language: en
  • Pages: 321

From Solo to Scaled

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who unde...

Searcher
  • Language: en
  • Pages: 620

Searcher

  • Type: Book
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  • Published: 2007
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  • Publisher: Unknown

None

The User is Always Right
  • Language: en
  • Pages: 366

The User is Always Right

  • Type: Book
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  • Published: 2006-08-21
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  • Publisher: New Riders

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

E-doc
  • Language: en
  • Pages: 592

E-doc

  • Type: Book
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  • Published: 2007
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  • Publisher: Unknown

None

Plunkett's Advertising & Branding Industry Almanac
  • Language: en
  • Pages: 488

Plunkett's Advertising & Branding Industry Almanac

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

None

Boston
  • Language: en
  • Pages: 312

Boston

Written and researched by a team of resident Bostonians, the Boston Guide is packed with up-to-the-minute information and authoritative insights into one of America's most historic cities. It includes a complete critical survey of the city's sights, museums, art galleries, and architecture, including Cambridge; detailed accommodations listings; extensive food and drink suggestions, from chic Newbury Street cafes and North End trattorias to seafood shacks and student hangouts; highlights of New England, from the beaches of Cape Cod to the White Mountains of New Hampshire and the wilderness areas of Vermont; and full-color maps of Boston and its environs.