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Ethical Implications of Reshaping Healthcare With Emerging Technologies
  • Language: en
  • Pages: 242

Ethical Implications of Reshaping Healthcare With Emerging Technologies

  • Type: Book
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  • Published: 2021-10-01
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  • Publisher: IGI Global

Improving quality of life is one of the main advantages of integrating new innovations into medicine. New technologies are revolutionizing medicine and opening new opportunities for patients, doctors, clinics, and companies. The patient's well-being is monitored autonomously by smartphones, digital medical records simplify everyday clinical work, virtual reality is used for treatment, and robots help in the operating room. The new technological possibilities in healthcare not only change patients’ lives, but also the work of doctors, clinics, and companies. In the fields of healthcare and medicine, new technologies can be used for patient communication, health monitoring, or for the treatm...

Enhancing and Predicting Digital Consumer Behavior with AI
  • Language: en
  • Pages: 464

Enhancing and Predicting Digital Consumer Behavior with AI

  • Type: Book
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  • Published: 2024-05-13
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  • Publisher: IGI Global

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Neuromarketing in Business
  • Language: en
  • Pages: 140

Neuromarketing in Business

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

Building Strong Digital Brands
  • Language: en
  • Pages: 160

Building Strong Digital Brands

  • Type: Book
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  • Published: 2015-12-08
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  • Publisher: epubli

Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.

Building Strong Brands and Engaging Customers With Sound
  • Language: en
  • Pages: 283

Building Strong Brands and Engaging Customers With Sound

  • Type: Book
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  • Published: 2024-03-25
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  • Publisher: IGI Global

In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its...

Corporate Governance and CSR Strategies for Sustainability
  • Language: en
  • Pages: 387

Corporate Governance and CSR Strategies for Sustainability

  • Type: Book
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  • Published: 2024-04-09
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  • Publisher: IGI Global

The fundamental link between human rights and sustainability still needs to be more adequately understood in a world grappling with a complex social environment that needs to be challenged. This knowledge gap has far-reaching repercussions, leading to unsustainable practices, social inequality, and environmental degradation. Addressing this pressing issue requires a comprehensive understanding of how human rights principles can underpin sustainable development and socially responsible behavior. Corporate Governance and CSR Strategies for Sustainability offers a transformative solution by providing a deep and interdisciplinary exploration of the nexus between human rights, sustainability, and social responsibility. Drawing from diverse fields such as law, social sciences, economics, and environmental studies, it illuminates the foundational role of human rights in shaping sustainable and socially responsible societies. By dissecting topics like the rights of marginalized groups, business impacts on human rights, and policy frameworks for sustainability, it provides a roadmap for scholars, policymakers, and practitioners seeking to navigate these complex issues.

Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line
  • Language: en
  • Pages: 332

Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line

  • Type: Book
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  • Published: 2024-04-26
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  • Publisher: IGI Global

The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distracti...

Bio-Inspired Algorithms and Devices for Treatment of Cognitive Diseases Using Future Technologies
  • Language: en
  • Pages: 309

Bio-Inspired Algorithms and Devices for Treatment of Cognitive Diseases Using Future Technologies

  • Type: Book
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  • Published: 2022-02-11
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  • Publisher: IGI Global

As there are no proper medical tests available to predict certain diseases such as Alzheimer’s and Parkinson’s at an early stage, there is a need to further study and consider the potential uses of bio- and nature-inspired algorithms and future technologies such as machine learning in correlation to disease detection and treatment. Bio-Inspired Algorithms and Devices for Treatment of Cognitive Diseases Using Future Technologies considers new tools for early detection of cognitive brain diseases using devices and algorithms whose basic concept is taken from nature and discusses design, analysis, and application of various bionics or bio-inspired algorithms. Covering topics such as depression and cognitive science, this publication is an ideal resource for researchers, academicians, industry professionals, psychologists, psychiatrists, nurses, engineers, instructors, and students.

Handbook of Research on Deep Learning-Based Image Analysis Under Constrained and Unconstrained Environments
  • Language: en
  • Pages: 381

Handbook of Research on Deep Learning-Based Image Analysis Under Constrained and Unconstrained Environments

  • Type: Book
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  • Published: 2020-12-25
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  • Publisher: IGI Global

Recent advancements in imaging techniques and image analysis has broadened the horizons for their applications in various domains. Image analysis has become an influential technique in medical image analysis, optical character recognition, geology, remote sensing, and more. However, analysis of images under constrained and unconstrained environments require efficient representation of the data and complex models for accurate interpretation and classification of data. Deep learning methods, with their hierarchical/multilayered architecture, allow the systems to learn complex mathematical models to provide improved performance in the required task. The Handbook of Research on Deep Learning-Bas...

Cases on Virtual Reality Modeling in Healthcare
  • Language: en
  • Pages: 308

Cases on Virtual Reality Modeling in Healthcare

  • Type: Book
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  • Published: 2021-12-17
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  • Publisher: IGI Global

Virtual reality (VR) provides immersive stereoscopic visualization of virtual environments, and the visualization effect and computer graphics are critical to enhancing the engagement of participants and achieving optimal education and training effectiveness. Constructing realistic 3D models and scenarios for a specific application of VR simulation is no easy task. There are many different tools for 3D modeling. However, many of the modeling tools are used for manufacturing and product design applications and have advanced features and functions which may not be applicable to different levels of users and various specializations. Cases on Virtual Reality Modeling in Healthcare introduces the use of Blender for VR 3D modeling, demonstrates healthcare applications, and examines potential uses in modeling, dressing, and animation in healthcare. Covering a range of topics such as cross reality, rehabilitation games, and augmented reality, this book is ideal for engineers, industry professionals, practitioners, researchers, academicians, instructors, and students.