Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Connected Marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading con...
Narrative Complexity
The variety in contemporary philosophical and aesthetic thinking as well as in scientific and experimental research on complexity has not yet been fully adopted by narratology. By integrating cutting-edge approaches, this volume takes a step toward filling this gap and establishing interdisciplinary narrative research on complexity. Narrative Complexity provides a framework for a more complex and nuanced study of narrative and explores the experience of narrative complexity in terms of cognitive processing, affect, and mind and body engagement. Bringing together leading international scholars from a range of disciplines, this volume combines analytical effort and conceptual insight in order ...
Antisemitism in Online Communication
The normalisation of hate speech, including antisemitic rhetoric, poses a significant threat to social cohesion and democracy. While global efforts have been made to counter contemporary antisemitism, there is an urgent need to understand its online manifestations. Hate speech spreads easily across the internet, facilitated by anonymity and reinforced by algorithms that favour engaging--even if offensive--content. It often takes coded forms, making detection challenging. Antisemitism in Online Communication addresses these issues by analysing explicit and implicit antisemitic statements in mainstream online discourse. Drawing from disciplines such as corpus linguistics, computational linguis...
The 360° Gaze
A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective. Virtual reality, augmented reality, mixed reality, and other modes of digitally induced immersion herald a major cultural and economic shift in society. Most academic discussions of immersion and immersive media have focused on the technological aspects. In The 360° Gaze, Christian Stiegler takes a humanities and social science approach, emphasizing the human implications of immersive media in postmodern culture. Examining characteristics common to all immersive experiences, he uncovers dominant metaphors, such as the rabbit hole, and prevailing ideologies. He raises fundamental questions about opportunities and risks associated with immersion, as well as the potential effects on individuals, communities, and societies.
Language and Emotion. Volume 3
The Handbook consists of four major sections. Each section is introduced by a main article: Theories of Emotion – General Aspects Perspectives in Communication Theory, Semiotics, and Linguistics Perspectives on Language and Emotion in Cultural Studies Interdisciplinary and Applied Perspectives The first section presents interdisciplinary emotion theories relevant for the field of language and communication research, including the history of emotion research. The second section focuses on the full range of emotion-related aspects in linguistics, semiotics, and communication theories. The next section focuses on cultural studies and language and emotion; emotions in arts and literature, as w...
Hillsong Church
This book highlights the expansion of the influential Pentecostal Hillsong Church global megachurch network from Australia across global cities. Ethnographic research in Amsterdam and New York City shows that global cities harbor nodes in transnational religious networks in which media play a crucial role. By taking a lived religion approach, media is regarded as integral part of everyday practices of interaction, expression and consumption of religion. Key question raised is how processes of mediatization shape, alter and challenge this thriving cosmopolitan expression of Pentecostalism. Current debates in the study of religion are addressed: religious belonging and community in global cities; the interrelation between media technology, religious practices and beliefs; religion, media and social engagement in global cities; media and emerging modes of religious leadership and authority. In this empirical study, pressing societal issues like institutional responses to sexual abuse of children, views on gender roles, misogyny and mediated constructions of femininity are discussed.
The Cost of Doing Politics
Reveals how and why corporate political influence remains largely invisible to the public eye.
The Nightwalker
As a young man, Leon Nader suffered from insomnia. As a nightwalker, he even turned to violence during his nocturnal excursions and had psychiatric treatment for his condition. Eventually, he was convinced he had been cured - but one day, years later, Leon's wife disappears from their flat under mysterious circumstances. Could it be that his illness has broken out again? In order to find out how he behaves in his sleep, Leon fits a movement activated camera to his forehead - and when he looks at the video the next morning he makes a discovery that bursts the borders of his imagination. His nocturnal personality goes through a door that is totally unknown to him and descends into the darkness....
