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BUKU AJAR DIGITAL MARKETING
Buku Ajar Digital Marketing ini sebagai buku panduan komprehensif yang mengulas pentingnya Digital Marketing dalam proses pemasaran pada saat ini. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran khususnya Program Studi Manajemen atau bidang Ilmu terkait lainnya. Buku ini umum dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Digital Marketing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengantar dan Konsep Dasar Digital Marketing, Analisis pasar online: lingkungan mikro, Analisis pasar online: lingkungan makro, Strategi pemasaran digital, Dampak media digital dan teknologi pada bauran pemasaran, Relationship marketing menggunak...
PERILAKU KONSUMEN : Panduan Praktis untuk Pemasaran yang Sukses
Buku "Perilaku Konsumen : Panduan Praktis untuk Pemasaran yang Sukses" adalah buku yang menggali dalam konsep-konsep kunci dalam perilaku konsumen yang krusial dalam dunia pemasaran. Buku ini dimulai dengan pengantar yang merinci definisi dan pentingnya memahami perilaku konsumen dalam strategi pemasaran. Pembaca diajak untuk menjelajahi dan memahami bagaimana faktor budaya, sosial, pribadi, dan psikologis memengaruhi keputusan pembelian. Penulis juga membahas model utilitas, membantu pembaca memahami bagaimana konsumen mengevaluasi produk dan layanan. Dalam era teknologi dan media sosial, buku ini merinci pengaruhnya terhadap perilaku konsumen dan bagaimana bisnis dapat mengambil manfaat darinya. Selain itu, buku ini mengeksplorasi etika dalam pemasaran berbasis perilaku konsumen, memberikan pandangan tentang bagaimana membangun kepercayaan konsumen melalui praktik pemasaran yang etis. Dengan gaya penulisan yang mudah dipahami dan penuh contoh praktis, buku ini adalah sumber daya penting bagi para profesional pemasaran dan pengusaha yang ingin mengoptimalkan strategi pemasaran mereka dengan memahami secara mendalam perilaku konsumen.
Corporate Social Responsibility in India
Presenting an analysis of Corporate Social Responsibility (CSR) in India, this book looks at the unique roots of the concept in India. It examines Gandhi’s philosophical moorings that inform India’s approach to CSR, and the role of civil society in setting an agenda for championing the rights of the stakeholders. The book goes on to focus on the role of the government in grooming the Indian business to be sensitive of its social concerns. Drawing on rich empirical data, the book shows that CSR in India cannot be conceptualized in ethnocentric terms. Arguing that it is not about ‘the typical Indianness’ of the articulation, it emphasizes the point that CSR in India needs to be conceptualized in a wider perspective by taking into account its philosophical roots with reference to the prevalent socio-economic and political context. The book is a valuable contribution to the literature on CSR, and is of interest to scholars of Asian Studies, business and development studies.
Destiny Comic Collection, Volume I
The Destiny Comic Collection Vol. One is an essential collection of comic stories for Destiny fans! The Destiny Comic Collection Vol. One is an essential collection of comic stories for Destiny fans. This 144-page volume includes Bungie's comic collection plus never before seen stories, behind the scenes galleries, and exclusive content from featured artists! From Osiris's exile to Ana Bray's homecoming on Mars, uncover the legends behind Destiny 2's iconic characters. Featuring stories written and illustrated in collaboration with Bungie by Ryan North (Dinosaur Comics, Marvel's The Unbeatable Squirrel Girl), Kris Anka (Marvel's X-Men and Star-Lord), Mark Waid (DC Comics' The Flash and Marvel's Captain America) plus a special introduction by Gerry Duggan (Marvel's Deadpool). Includes one of two collectible bookmarks printed with the Destiny 2 "Heroes of the Light" emblem code inserted inside the book.
The Oxford History of Contemporary Indian Business
This book provides a comprehensive analysis of the making of modern business and the modern business class, covering the period from 1947 to the present times. It unravels the linkages between socio-economic and political changes, on one hand, and shifts in the business climate and policies of the country, on the other.
Theories of Human Communication
THEORIES OF HUMAN COMMUNICATION is considered the seminal text in the field. Littlejohn and Foss present the range of communication theories currently available in the discipline, organizing them according to the scholarly traditions and contexts from which they emerge. Clear and accessible writing, charts that summarize the relationships among theories, and sections devoted to applications and implications help position theories within the discipline as a whole.
The Silent Language
An American anthropologist analyzes how different cultures communicate with each other without spoken words.
Mass Communication Theory
The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways in which the the mass media have been defined theories of their function and purpose views of the organizational structures and processes of mass media content analysis and t...
The Oxford History of Indian Business
Illustrated With Rare Pictures, This Authoritative History Of Indian Business In The Modern Period Charts The Course Of The Transition Of Indian Business From Mercantile Capitalism To Industrial Capitalism. This Book Is One Of The First To Provide An Analysis Of The Roots Of Modern Business Practices In India And Of The Forces That Shaped The Features And Characteristics That Distinguish Business Today.
