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BUKU AJAR DIGITAL MARKETING
Buku Ajar Digital Marketing ini sebagai buku panduan komprehensif yang mengulas pentingnya Digital Marketing dalam proses pemasaran pada saat ini. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran khususnya Program Studi Manajemen atau bidang Ilmu terkait lainnya. Buku ini umum dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Digital Marketing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengantar dan Konsep Dasar Digital Marketing, Analisis pasar online: lingkungan mikro, Analisis pasar online: lingkungan makro, Strategi pemasaran digital, Dampak media digital dan teknologi pada bauran pemasaran, Relationship marketing menggunak...
Pemasaran dalam Era Digital
Dengan senang hati saya menyambut Anda dalam perjalanan membaca buku ini, "Pemasaran dalam Era Digital: Menguak Strategi Terkini untuk Kesuksesan Bisnis." Di zaman yang terus berkembang ini, pemasaran digital menjadi landasan utama bagi kesuksesan bisnis.
Digital Music Distribution
The digital music revolution and the rise of piracy cultures has transformed the music world as we knew it. Digital Music Distribution aims to go beyond the polarized and reductive perception of 'piracy wars' to offer a broader and richer understanding of the paradoxes inherent in new forms of distribution. Covering both production and consumption perspectives, Spilker analyses the changes and regulatory issues through original case studies, looking at how digital music distribution has both changed and been changed by the cultural practices and politicking of ordinary youth, their parents, music counter cultures, artists and bands, record companies, technology developers, mass media and reg...
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Hypercapitalism
Every day trillions of dollars circulate the globe in a digital data space and new forms of property and ownership emerge. Massive corporate entities with a global reach are formed and disappear with breathtaking speed, making and breaking personal fortunes the size of which defy imagination. Fictitious commodities abound. The genomes of entire nations have become corporately owned. Relationships have become the overt basis of economic wealth and political power. Hypercapitalism explores the problems of understanding this emergent form of global political economic organization by focusing on the internal relations between language, new media networks, and social perceptions of value. Taking an historical approach informed by Marx, Phil Graham draws upon writings in political economy, media studies, sociolinguistics, anthropology, and critical social science to understand the development, roots, and trajectory of the global system in which every possible aspect of human existence, including imagined futures, has become a commodity form.
Innovation and Strategy
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
The Essence of Islam
This is the third volume of the series bearing the title “The Essence of Islam,” the first volume of which was published in 1979. Like the first volume, it sets out in the words of the Promised Messiah, Hazrat Mirza Ghulam Ahmad of Qadian himself, a summary of his exposition of four further topics: • Family and Personal Background • Status of The Promised Messiah(as) • The purpose of the Promised Messiah’s advent • Propagation, establishment of a holy Jama’at, and instructions
Anugerah Bumi
Anugerah Bumi Penulis : Ramlan Hidayat, Najar Ruddin Nur R, Mawar Sari, Efan Alfarizki, Rina Elfiana Ukuran : 14 x 21 cm ISBN : 978-623-421-167-2 Terbit : April 2022 www.guepedia.com Sinopsis : “Anugerah Bumi” merupakan buku kumpulan kisah dari beberapa penulis Mahasiswa Universitas Mulawarman. Buku ini mengisahkan jalan cerita yang dirangkai sedemikian rupa karena berawal dari masalah yang sedemikian rumit. Semua masalah yang tertera dalam buku ini merupakan anugerah yang dikirimkan Allah SWT untuk menemani setiap langkah yang bisa jadi tertunda, untuk setiap sakit yang diharapkan kesembuhannya, untuk keindahan yang bersemayam dibalik rasa tidak bersyukur, dan bisa jadi dari setiap cint...
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