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Buku Manajemen Pemasaran Penerbit Azzia
Manajemen Pemasaran adalah panduan strategis dan komprehensif yang dirancang untuk memahami prinsip dan praktik pemasaran modern. Buku ini mencakup berbagai aspek mendasar, seperti konsep dasar pemasaran, perilaku konsumen, riset pemasaran, hingga strategi pemasaran global. Dengan pendekatan yang sistematis, buku ini memberikan wawasan menyeluruh tentang bagaimana mengelola bauran pemasaran (produk, harga, tempat, dan promosi) secara efektif. Selain itu, buku ini mengeksplorasi elemen-elemen penting, seperti segmentasi pasar, targeting, dan positioning, yang menjadi dasar pengembangan strategi pemasaran yang efisien. Penulis juga membahas pemasaran jasa, etika, serta tanggung jawab sosial da...
DNA Barcoding and Molecular Phylogeny
This book presents a comprehensive overview of DNA barcoding and molecular phylogeny, along with a number of case studies. It discusses a number of areas where DNA barcoding can be applied, such as clinical microbiology, especially in relation to infection management; DNA database management; and plant -animal interactions, and also presents valuable information on the DNA barcoding and molecular phylogeny of microbes, algae, elasmobranchs, fishes, birds and ruminant mammals. Furthermore it features unique case studies describing DNA barcoding of reptiles dwelling in Saudi Arabian deserts, genetic variation studies in both wild and hatchery populations of Anabas testudineus, DNA barcoding an...
Consumer-Brand Relationships
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Medicinal Orchids of Asia
This unique book brings together a wealth of data on the botanical, ethno-medicinal and pharmacological aspects of over 500 species of Asian medicinal orchids. It starts off by explaining the role and limitations of complimentary and herbal medicines, and how traditional Asian medicine differs from Western, “scientific” medicine. The different Asian medical traditions are described, as well as their modes of preparing herbal remedies. The core of the book presents individual medicinal orchid species arranged by genera. Each species is identified by its official botanical name, synonyms, and local names. Its distribution, habitat and flowering season, uses and pharmacology are described. An overview sums up the research findings on all species within each genus. Clinical observations are discussed whenever available, and possible therapeutic applications are highlighted. The book closes with chapters on the conservation of medicinal orchids and on the role of randomized clinical trials.
Challenges for Agricultural Research
This publication presents twenty papers delivered at an OECD conference on agricultural research. They highlight recent major progress in agricultural research outcomes and address the challenges that lie ahead.
Brand Gender
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Sustainability Disclosure
This volume aims at analysing the main tools, frameworks and issues concerning sustainability disclosure. Particular emphasis is given to the Integrated Reporting, with the aim to identify its antecedents, use within companies, as well as its implementation issues, strengths and weaknesses.
Tree Biotechnology
Forest trees cover 30% of the earth's land surface, providing renewable fuel, wood, timber, shelter, fruits, leaves, bark, roots, and are source of medicinal products in addition to benefits such as carbon sequestration, water shed protection, and habitat for 1/3 of terrestrial species. However, the genetic analysis and breeding of trees has lagged behind that of crop plants. Therefore, systematic conservation, sustainable improvement and pragmatic utilization of trees are global priorities. This book provides comprehensive and up to date information about tree characterization, biological understanding, and improvement through biotechnological and molecular tools.
Leaf and Cuticle Atlas of Australian Leafy Lauraceae
The Lauraceae are a large family of about 50 genera and over 2500 species, with a mainly pantropical distribution. Within Australia, there are 8 genera and 130 species. One genus (Cassytha, 23 species) consists of virtually leafless semiparasitic lianes. The others are leafy trees or shrubs, confined mainly to forest communities. This book provides, for the first time, a complete description and illustration of the venation and cuticle characters of the leafy members of the family of Australia. The Lauraceae are strongly represented in suites of fossil leaves from the early (Eocene) and Middle (Miocene) Tertiary of Australia. Many of these fossils are currently unnamed, and this book should provide a most useful tool for palaeobotanists wishing to place fossils in context with modern taxa. The book provides an independent suite of characters that will complement the descriptions of the gross morphology and reproductive structures of the family in Flora of Australia Volume 2.
