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Relevance
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how: Levi’s reasserted relevance when it created wardrobe solutions for men. Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for today’s time-pressed consumers. Kleene...
Dickens on Screen
Television and film, not libraries or scholarship, have made Charles Dickens the most important unread novelist in English. It is not merely that millions of people feel comfortable deploying the word 'Dickensian' to describe their own and others' lives, but that many more people who have never read Dickens know what Dickensian means. They know about Dickens because they have access to over a century of adaptations for the big and small screen. Dickens on Screen, includ ing an exhaustive filmography, is an invaluable resource for students and scholars alike.
Likeonomics
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world ca...
The Face-to-Face Book
The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
The Bet
"The Bet uses a legendary wager between the Stanford biologist Paul Ehrlich and the conservative University of Illinois economist Julian Simon to examine the roots of modern environmentalism and its relationship to broader political conflicts in the nation. Ehrlich, author of the landmark 1968 book The Population Bomb, believed that rising populations would cause overconsumption, scarcity, and disastrous famines. Simon countered that flexible markets, technological change, and human ingenuity would allow societies to adapt to changing circumstances and continue to improve human welfare. In 1980, they made a much-ballyhooed bet about the future prices of five metals that served as a proxy for...
OPERATION IVY - A MARYLEBONE TALE
Operation Ivy - A Marylebone Tale' is a unique story, unveiling the opportunity and destruction of war, and how both villains and hero's are made. Through the main characters and friendships the back-story of war is told, a tale that spans murder, deals in oil gold and blood. A thought provoking, adventurous and untold narrative.
Followers of the Dead Man
(The tragedy) A tale about a guy who stumbles across a secret group dedicated to the eradication of Non-Soul entities (The Comedy) As above.
