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Designing Desire: Towards an autonomous editorial practice
Designing Desire: Towards an Autonomous Editorial Practice is an attempt to establish a personal positioning within the polarised practice of graphic design, commonly divided between persuasion and communication. Through a general historical review focusing on the more recent advent of "critical design", the thesis argues for the necessity of developing an autonomous practice to recover the social dimension of graphic design. Drawing from fields apparently distance from design, such as philosophy, chemistry or biology, we reach "memetics" as an evolutionary theory of mental content, capable of providing the necessary arguments to sustain a pertinent editorial design practice.
Contemporary Popular Music Studies
This is the second volume in the series that documents the 19th edition of the biennial conference of the International Association for the Study of Popular Music. The volume contains contributions on the variety of musical genres from all over the world. Authors engage with the role of popular music in contemporary music education, as well as definitions and conceptualizations of the notion of ‘popular’ in different contexts. Other issues discussed in this volume include methodologies, the structure and interpretations of popular music scenes, genres and repertoires, approaches to education in this area, popular music studies outside the Anglophone world, as well as examinations of discursive and technological aspects of numerous popular music phenomena.
Effective Learning and Teaching of Writing
Effective Learning and Teaching of Writing is a handbook on research on the effective teaching and learning of writing. It is a reference for researchers and educators in the domain of written composition in education. Effective Learning and Teaching of Writing covers all age ranges and school settings and it deals with various aspects of writing and text types. Research methodology varies from experimental studies to reflective classroom practitioners’ research. This new volume in the series Studies in Writing brings together researchers from all kinds of disciplines involved in writing research and countries in their endeavour to improve the teaching of written composition. It is the result of co-operation of researchers all over the world and shows that in spite of the differences in educational regions over the world, research in writing shares similar problems, and tries to find answers, and generate new questions. The body of knowledge in this volume will inspire researchers and teachers to improve research and practice.
Between Empires
This study examines the wholesale trade in sugar from Brazil to markets in Europe. The principal market was northwestern Europe, but for much of the time between 1550 and 1630 Portugal was drawn into the conflict between Habsburg Spain and the Dutch Republic. In spite of political obstacles, the trade persisted because it was not subject to monopolies and was relatively lightly regulated and taxed. The investment structure was highly international, as Portugal and northwestern Europe exchanged communities of merchants who were mobile and inter-imperial in both their composition and organization. This conclusion challenges an imperial or mercantilist perspective of the Atlantic economy in its earliest phases.
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of ma...
Formal Methods in Architecture and Urbanism
The book promotes the use of formal methods in the creation of new explicit languages for problem solving in architecture and urbanism. Formal methods bring advantages to human actions and involve the use of theoretically driven techniques, expressed in languages stemmed from mathematics. Formalization seeks to guarantee that solutions for daily problems are produced in a manner that ensures their greatest possible adequacy and the least test time in direct confrontation with reality. This book contributes to the progress of formalization in architectural methodologies by finding points of convergence between state of the art research on ontologies in architecture, BIM/VDC, CAD/CAM, cellular automata, GIS, parametric processes, processing and space syntax presented within the 3rd Symposium of Formal Methods in Architecture. The contents reach from millennial geometry to current shape grammars, engaging several formal approaches to architecture and urbanism, with different points of view, fields of application, grades of abstraction and formalization.
International Handbook of Curriculum Research
Continuing its calling to define the field and where it is going, the Second Edition of this landmark handbook brings up to date its comprehensive reportage of scholarly developments and school curriculum initiatives worldwide, providing a panoramic view of the state of curriculum studies globally. Its international scope and currency and range of research and theory reflect and contribute significantly to the ongoing internationalization of curriculum studies and its growth as a field worldwide. Changes in the Second Edition: Five new or updated introductory chapters pose transnational challenges to key questions curriculum research addresses locally. Countries absent in the First Edition are represented: Chile, Colombia, Cypress, Ethiopia, Germany, Iran, Luxembourg, Nigeria, Peru, Poland, Portugal, Singapore, South Africa, Spain, and Switzerland. 39 new or updated chapters on curriculum research in 34 countries highlight curriculum research that is not widely known in North America. This handbook is an indispensable resource for prospective and practicing teachers, for curriculum studies scholars, and for education students around the world.
History of Construction Cultures Volume 1
History of Construction Cultures Volume 1 contains papers presented at the 7ICCH – Seventh International Congress on Construction History, held at the Lisbon School of Architecture, Portugal, from 12 to 16 July, 2021. The conference has been organized by the Lisbon School of Architecture (FAUL), NOVA School of Social Sciences and Humanities, the Portuguese Society for Construction History Studies and the University of the Azores. The contributions cover the wide interdisciplinary spectrum of Construction History and consist on the most recent advances in theory and practical case studies analysis, following themes such as: - epistemological issues; - building actors; - building materials; ...
