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Handbook of Latin American Studies
Contains scholarly evaluations of books and book chapters as well as conference papers and articles published worldwide in the field of Latin American studies. Covers social sciences and the humanities in alternate years.
Assessment and Feedback in Higher Education: A Guide for Teachers
Teachers spend much of their time on assessment, yet many higher education teachers have received minimal guidance on assessment design and marking. This means assessment can often be a source of stress and frustration. Assessment and Feedback in Higher Education aims to solve these problems. Offering a concise overview of assessment theory and practice, this guide provides teachers with the help they need.
Global Marketing
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Legal Skills
'Legal Skills' encompasses all the academic and practical legal skills vital to a law degree in one manageable volume. It is an ideal text for the first year law student and a valuable resource for those studying law at any level.
Brewing
Originally published during the early part of the twentieth century, the Cambridge Manuals of Science and Literature were designed to provide concise introductions to a broad range of topics. They were written by experts for the general reader and combined a comprehensive approach to knowledge with an emphasis on accessibility. Brewing by A. Chaston Chapman was first published in 1912. The volume presents an account of the methods and scientific principles underlying the process of brewing.
For the Good of the World
‘A must read’ Gordon Brown ‘A truly excellent book’ Sir David King The three biggest challenges facing the world today, in A. C. Grayling’s view, are climate change, technology and justice. In his timely new book, he asks: can human beings agree on a set of values that will allow us to confront the numerous threats facing the planet, or will we simply continue with our disagreements and antipathies as we collectively approach our possible extinction? As every day brings new stories about extreme weather events, spyware, lethal autonomous weapons systems, and the health imbalance between the northern and southern hemispheres, Grayling’s question – Is Global Agreement on Global Challenges Possible? – becomes ever more urgent. The solution he proposes is both pragmatic and inspiring.
Technology, Change and the Academic Library
Massive technological change has been impacting universities and university libraries in recent years. Such change has manifested in technological developments impacting all areas of academic library activity, including systems, services, collections, the physical library environment, marketing, and support for university teaching, learning, research, and administration. Many books and papers have examined these changes from a technical perspective. However, there is little substantive reflection on what technological change means, and how best to get out in front of it, for the academic library. Technology, Change and the Academic Library systematically reflects on technological innovation,...
