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In un altro mondo
In un altro mondo racconta l’esistenza di tre figure rivoluzionarie e il momento in cui, grazie a un’inattesa scoperta, la loro vita, il loro tempo e la nostra storia sono cambiati per sempre.Ci sono molti modi di osservare il cielo, e ce ne sono altrettanti di descrivere la natura o indagare l’umano. Il modo in cui l’hanno fatto Galileo Galilei, Vincent van Gogh e Primo Levi, però, non ha precedenti. Massimo Bucciantini insegue questi tre personaggi attraverso scritti e testimonianze, quadri e lettere, esaminando i passaggi cruciali che li hanno condotti a guardare la realtà con altri occhi; a trovarsi trasportati «in un altro mondo»: l’invenzione del telescopio da parte di Ga...
Milleperiferie. Percorsi di rigenerazione a guida culturale e creativa per i borghi e le aree interne e marginali
Questo volume accoglie i lavori di ricerca dell’“Osservatorio MILLEPERIFERIE” con l’obiettivo di offrire un punto di vista ampio e plurale sui percorsi di rigenerazione a guida culturale per i borghi e le aree interne e marginali. Per fronteggiare le sfide complesse sottese alla rigenerazione dei borghi e delle aree interne e marginali, il volume discute il contributo che la produzione culturale può offrire per sostenere percorsi autopoietici, che possano favorire una graduale trasformazione della società che consenta una adeguata integrazione tra tradizione e innovazione.La produzione culturale e creativa rappresenta un rilevante campo di indagine per comprendere in che modo le ...
Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Measuring Sustainability
' Measuring the sustainability of development is crucial to achieving it, and is one of the most actively studied issues in the area. To date, most studies of measurements or indicators have been largely theoretical. However, this book, a follow-on to Bell and Morse's highly influential Sustainability Indicators (1999), presents valuable practical advice on how to develop measurements that will work in real-life development contexts. It describes and analyses how to derive, validate and apply indicators in the course of an actual development project - in this case the Mediterranean Action Plan in Malta. The authors explain the trade-offs and constraints involved and how it is possible to combine the open-ended and flexible perspectives of sustainability with the more linear processes and fixed targets of specific projects through the use of pragmatic and reflective methodologies.
Baconiana
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Hurricane Risk
This book details the outcomes of new research focusing on climate risk related to hurricanes. Topics include numerical simulation of tropical cyclones, through tropical cyclone hazard estimation to damage estimates and their implications for commercial risk. Inspired by the 6th International Summit on Hurricanes and Climate Change: From Hazard to Impact, this book brings together leading international academics and researchers, and provides a source reference for both risk managers and climate scientists for research on the interface between tropical cyclones, climate and risk.
Product-Country Images
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Screen World
Screen World, volume 40, features outstanding films and performers. Academy Awards Best Picture "Rain Man" with Dustin Hoffman (Academy Award for Best Actor) and Tom Cruise. Academy Award for Best Actress Jodie Foster for her role in "The Accused". Outstanding new actors such as Robert Downey, Jr., Natasha Richardson, Julia Roberts, Christian Slater, Winona Ryder, Keanu Reeves, Kiefer Sutherland. Includes pictorial and statistical record of the 1988 movie season.
