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Creating Powerful Radio
A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR
Creating Powerful Radio
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Let's Talk Podcasting
Want to create a successful podcast? Here's how to do it right. In Let's Talk Podcasting, seasoned podcast producer Amanda Cupido gives you the inside scoop on this burgeoning industry's biggest players and- more importantly-how you can join them. Leading with a solid foundation of podcasting's history and significance in our increasingly content-hungry world, she provides an invaluable insider's perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today. With sharp wit and plenty of illuminating anecdotes from her own foray into podcasting professionally, Cupido has written a book that will ha...
Viral Podcasting
There are over 350,000 podcasters right now, with hundreds more joining daily. But very few ever become popular or profitable, even though their show quality might be quite good. How can we change this state of affairs? Kerry Lutz, an internationally known podcaster has teamed up with Valerie Geller a top radio consultant with a worldwide following, to help remedy this situation. Together they provide strategies to: --build massive audiences; --earn 6 figures from your show; --have the highest quality production values; --get the best guests on your show; --make your show to go viral!
Five Little Kittens
Five darling kittens are lovingly cared for by a mama and papa cat as they in turn care for their toy mouse. It's cream and porridge for breakfast, fish soup for lunch, and then baths, naps, chores, and plenty of play to fill the day until bedtime, when five sleepy kittens tuck in their toy mouse and snuggle into bed. Simple, soothing verse and luminous illustrations that fill the page join here to create a delightfully cozy original nursery rhyme.
Managing Electronic Media
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Above and Beyond the Writing Workshop
When writing workshops first blossomed in classrooms, its hallmarks were genuine curiosity, individual choice, quality conversations, and engaging children's literature. A joyous hum of intention, creativity, and craft enlivened the school day. Today's teachers are often faced with a range of obstacles, as new initiatives are embraced, mandates handed down, and scripted programs are purchased. Sometimes teachers must sacrifice the original principles of the writing workshop and lose the creative venue they provide. Above and Beyond the Writing Workshop is filled with original writing challenges designed to bring back the spirit of the original writing workshop model and encourage teachers to...
Start with Joy
Start with Joy: Designing Literacy Learning for Student Happiness links what we know from the science of happiness with what we know about effective literacy instruction. By examining characters in the books they read, children develop empathy for others and come to understand that we all struggle and we all love. When given a choice about what to write, children express hopes, fears, and reactions to life's experiences. Literacy learning is full of opportunities for students to learn tools to live a happy life. Inside, you'll find: Seven Pillars: The author offers seven pillars that will make classrooms more joyful, engaging, and purposeful--Connection, Choice, Challenge, Play, Story, Disco...
As Seen on TV
Fans of the Hallmark Channel and Gilmore Girls will adore this delightful rom‑com about a city girl who goes in search of small-town happiness, only to discover life—and love—are nothing like the TV movies. Emerging journalist Adina Gellar is done with dating in New York City. If she’s learned anything from made-for-TV romance movies, it’s that she’ll find love in a small town—the kind with harvest festivals, delightful but quirky characters, and scores of delectable single dudes. So when a big-city real estate magnate targets tiny Pleasant Hollow for development, Adi knows she’s found the perfect story—one that will earn her a position at a coveted online magazine, so she ...
She Said What?
Radio. It's almost as easy as marriage and motherhood.The excitement of a career on the air! Listeners asking for advice on dressing their girlfriends in leather bustiers; managers who believe every professional woman longs for a bouquet on Secretaries' Day; Saturday nights giving away free T-shirts and beer in country music bars; reporting on a day in the life of a dominatrix—all while juggling two kids, rescue dogs, and one cross-country move after another. Live the dream with Turi Ryder, a music jock and talk host on major-market stations from Chicago to Los Angeles, with stops in Minneapolis, Portland, and San Francisco along the way. This darkly comical, bitingly accurate, and lovingly fictionalized memoir will ring true for anyone who has longed for both a creative life and a family to come home to.
