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Diversity, Equity, and Inclusion in Strategic Communications
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising...
Soft Power beyond the Nation
An innovative, interdisciplinary perspective on soft power in history, moving beyond the framework of the nation-state Starting in the nineteenth century, as world events became more interconnected than ever, and as public opinion began to weigh on democratic governments, nations employed new communication strategies and propaganda to gain global influence and prestige. Soft power strategies were used by different nation-states, and by supranational and nonstate actors, that wanted to gain influence on the international stage. Soft Power Beyond the Nation takes a distinct approach to the study of soft power in history, moving beyond the framework of the nation-state. The volume editors use "...
Public Relations Capitalism
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Latin American Diasporas in Public Diplomacy
This book on Latin American Diasporas in Public Diplomacy explains and illustrates, through case studies, the different strategic roles that diaspora groups play in modern public diplomacy efforts. These are categorized by being participatory, having a strong involvement of non-state actors, involving frequent partnerships, and placing an increased focus on global issues. In particular, this book provides, in its 13 chapters, the perspective of Latin American diasporas and nations, which are severely underrepresented in the public diplomacy literature. Additionally, because it is written from a strategic communication perspective, this book provides insight into a variety of public diplomacy approaches employed by modern-day diasporas from Latin America. It also describes some examples of diaspora-targeted, state-led public diplomacy efforts in the region. Taking a regional focus to the exploration of diasporas in public diplomacy, this edited book facilitates cross-country comparisons and the understanding of the phenomena beyond the country-specific cases.
Interwar Crossroads
Studying the entangled histories of the areas conceptualized as Middle Eastern and North Atlantic World in the interwar years is crucial to understanding the two areas' respective and common histories until today. However, many of the manifold connections, exchanges, and entanglements between the areas have not received thorough scholarly attention yet. The contributors to this volume address this by bringing together various innovative and interdisciplinary approaches to the topic. They thereby further the understanding of the two areas' entangled histories and diversify prevailing concepts and narratives. Through this, the volume also offers enriching insights into the global history of the early 20th century.
The Routledge Companion to Public Relations
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, ...
DEI and Intersectional Social Identities at Work
This book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals. Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity...
Proceedings RMRS.
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What Death Means Now
Although death is universal, how we respond to it--how we ready ourselves for death and how we grieve--depends on when and where we live. New preparations for dying, new kinds of funerals, new ways of handling grief, and new ways to memorialize are continually evolving, and with them come new challenges. Bringing to bear twenty-five years of work on the sociology of death and dying, Tony Walter engages critically with key questions such as: should we talk about death more and plan in advance? How possible is advance planning as more people suffer frailty and dementia? How do physical migration and digital connection affect the irreducibly material process of dying? Is the traditional funeral still relevant? Can burial and cremation be ecological? And how should we grieve: quietly, openly, or even online?
