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Predictive Modelling in Strategic Marketing
In today's competitive environment, the consumer occupies a predominant position in the eyes of a marketer or business organization. The preferences and predilections of the consumers, and their behaviour and choices are needed to be carefully analyzed as, ultimately, their purchase preferences will increase the market share of the company, maximize its profit and enhance sustainability - the most important goal of the company. This book, through predictive modelling theories, focuses on identifying and profiling of target market segments, developing positioning strategy and brand personality, finding the consumer preferences, offering marketing strategies and delivering value to the custome...
Booty Capitalism
In the early postwar years, the Philippines seemed poised for long-term economic success; within the region, only Japan had a higher standard of living. By the early 1990s, however, the country was dismissed as a perennial aspirant to the ranks of newly industrializing economies, unable to convert its substantial developmental assets into developmental success. Major reforms of the mid-1990s bring new hope, explains Paul D. Hutchcroft, but accompanying economic gains remain relatively modest and short-lived. What has gone wrong? The Philippines should have all the ingredients for developmental success: tremendous entrepreneurial talents; a well-educated and anglophone workforce; a rich endow...
The Politics of Finance in Developing Countries
Ten original essays examine the political and institutional factors that influence the initiation and efficiency of preferential credit policies in Korea, Taiwan, Thailand, Indonesia, the Philippines, Chile, Mexico, and Brazil.
Women Entrepreneurs in Small and Medium Enterprises
This conference proceedings explores the phenomenon of women entrepreneurs in small and medium entreprises, examining such issues as governmental support, networks, doing business overseas, starting businesses, and financing.
