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Information Communication Technologies and Emerging Business Strategies
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Knowledge-Based Intelligent Information and Engineering Systems
The three-volume set LNAI 3213, LNAI 3214, and LNAI 3215 constitutes the refereed proceedings of the 8th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2004, held in Wellington, New Zealand in September 2004. The over 450 papers presented were carefully reviewed and selected from numerous submissions. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; among the areas covered are artificial intelligence, computational intelligence, cognitive technologies, soft computing, data mining, knowledge processing, various new paradigms in biologically inspired computing, and applications in various domains like bioinformatics, finance, signal processing etc.
Information Communication Technologies: Concepts, Methodologies, Tools, and Applications
The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.
Soft Computing as Transdisciplinary Science and Technology
This book presents the proceedings of the Fourth International Workshop on Soft Computing as Transdisciplinary Science and Technology (WSTST '05), May 25-27, 2005, Muroran, Japan. It brings together the original work of international soft computing/computational intelligence researchers, developers, practitioners, and users. This proceedings provide contributions to all areas of soft computing including intelligent hybrid systems, agent-based systems, intelligent data mining, decision support systems, cognitive and reactive distributed artificial intelligence (AI), internet modelling, human interface, and applications in science and technology.
Brand New China
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.
Enterprise Information Systems
This book contains the best papers of the 9th International Conference on Enterprise Information Systems (ICEIS 2007), held in the city of Funchal, Madeira (Portugal), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC) and the University of Madeira, in collaboration with ACM/SIGMIS and AAAI. Furthermore, the conference was sponsored by the Por- guese Foundation for Science and Technology (FCT). ICEIS has become a major point of contact between research scientists, engineers and practitioners in the area of business applications of information systems. This year, five simultaneous tracks were held, covering different aspects related to ...
Knowledge-Based Intelligent Information and Engineering Systems 2
The three-volume set LNAI 3213, LNAI 3214, and LNAI 3215 constitutes the refereed proceedings of the 8th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2004, held in Wellington, New Zealand in September 2004.The over 450 papers presented were carefully reviewed and selected from numerous submissions. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; among the areas covered are artificial intelligence, computational intelligence, cognitive technologies, soft computing, data mining, knowledge processing, various new paradigms in biologically inspired computing, and applications in various domains like bioinformatics, finance, signal processing etc.
Knowledge-Based Intelligent Information and Engineering Systems 1
Annotation The three-volume set LNAI 3213, LNAI 3214, and LNAI 3215 constitutes the refereed proceedings of the 8th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2004, held in Wellington, New Zealand in September 2004. The over 450 papers presented were carefully reviewed and selected from numerous submissions. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; among the areas covered are artificial intelligence, computational intelligence, cognitive technologies, soft computing, data mining, knowledge processing, various new paradigms in biologically inspired computing, and applications in various domains like bioinformatics, finance, signal processing etc.
Marketing Challenges in a Turbulent Business Environment
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure...
Nipponia
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