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Health for Sale
Published on the occasion of an exhibition held at the Philadelphia Museum of Art, Apr. 2-July 31, 2011.
The Picture of Health
The Picture of Health presents posters, caricatures, and a printed ephemera that document the public perception of the medical and pharmaceutical professions from the eighteenth century to the present.
The William H. Helfand Collection of Pharmaceutical Trade Cards
A collection of approximately 300 trade cards, ca. 1875-ca. 1925 (bulk ca. 1875-ca. 1914). Almost all advertise patent medicines or herbal remedies; a few deal with cosmetics, chocolate, or veterinary products. The collection includes a small number of French, German, Italian and Spanish cards; however, the bulk of collection is from the United States. Some of the companies represented manufactured the medicines and products advertised on the cards; others are local pharmacies which had their names printed onto cards advertising products they distributed. Many of the medicines and remedies claim to cure almost any complaint; others address specific conditions or groups of ailments. Only a few cards list the printer or lithographer responsible for producing the image; very few indicate a date of publication or copyright.
Quack, Quack, Quack
"This catalog accompanies an exhibition on medical quackery, tracing its prevalence from the itinerant seller of nostrums four centuries ago to unsolicited spam on the Internet today. Prints by William Hogarth, Honore Daumier and others highlight the theatrics of the quack at work; posters by Jules Cheret, Maxfield Parrish and their contemporaries illustrate the remarkable artistry with which proprietary medicines were once advertised; and works by H.G. Wells, Weir Mitchell and other writers offer a delightful look at the elaborate language once used to promote the quack's wares." "The quack doctor's lavish pronouncements and excessive postures were matched only by similarly exalted promises...
Calendar, 1988
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To Your Health
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The End of an English Royal Marriage!
This catalogue contains works from the collections of William H. Helfand and Jack Gumpert Wasserman relating to the trial of Queen Caroline in 1820. Both Helfand and Wasserman found the Queen's trial for "adulterous intercourse" a fertile source for their collecting talents. Seventy-five books are described that illustrate George IVs ill-fated marriage. The catalogue includes twelve full-page illustrations in black and white, and an introductory essay by Helfand and Wasserman. It accompanied the exhibition held from January 22 to March 21, 1997.
