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Business and Management Education in China
This pioneering book offers a unique constellation of essays focused on the important social and economic changes affecting educational institutions in China. It provides an in-depth examination of the potential and obstacles for business and management education in the world's second largest economy and most populated country.This volume is an essential resource for anyone with an interest in teaching, developing a new program, or entering into a joint venture in China. A wide range of topics, such as economic transition, pedagogical issues, professional training and alliance formation, are discussed from the standpoint of deans, educators, directors and consultants of educational institutions hailing from both the East and the West.
Personnel Literature
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The Future of Chinese Capitalism
Much has been said about the re-emergence of China to its historical position of eminence in the world economy, yet little is understood about the kind of economic system China is evolving. What are the rules of the game of business in today's China, and how are they likely to change over the next decades? The answers to these questions are crucial to business persons formulating strategy toward China, but also for policy-makers concerned with retaining the competitiveness of their nations in the face of Chinese competition and for researchers seeking to gain deeper insights into the workings of economic systems and institutional change. Written by two leading experts in the field, this book...
The Self Managing Organization
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International Marketing and Export Management
This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.
Scaling the Tail: Managing Profitable Growth in Emerging Markets
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Conceptualizing Cultural Hybridization
Within the context of globalization, cultural transformations are increasingly analyzed as hybridization processes. Hybridity itself, however, is often treated as a specifically post-colonial phenomenon. The contributors in this volume assume the historicity of transcultural flows and entanglements; they consider the resulting transformative powers to be a basic feature of cultural change. By juxtaposing different notions of hybridization and specific methodologies, as they appear in the various disciplines, this volume’s design is transdisciplinary. Each author presents a disciplinary concept of hybridization and shows how it operates in specific case studies. The aim is to generate a transdisciplinary perception of hybridity that paves the way for a wider application of this crucial concept
The Early Reader in Children’s Literature and Culture
This is the first volume to consider the popular literary category of Early Readers – books written and designed for children who are just beginning to read independently. It argues that Early Readers deserve more scholarly attention and careful thought because they are, for many younger readers, their first opportunity to engage with a work of literature on their own, to feel a sense of mastery over a text, and to experience pleasure from the act of reading independently. Using interdisciplinary approaches that draw upon and synthesize research being done in education, child psychology, sociology, cultural studies, and children’s literature, the volume visits Early Readers from a variet...
ASEAN Champions
This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.
