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Global Strategic Management
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and to...
Made in Korea
American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fai...
Building Strategic Capabilities in Emerging Markets
Analyzes how emerging market firms upgrade their capabilities to compete globally despite operating in challenging home country environments.
Multinationals and Asia
Adopting an international business perspective, this book surveys recent business developments in Asia, and the activities of multinational firms in the region, focusing in particular on the changing nature of organizational and institutional relationships, including intra- and inter- organizational relationships, business relationships with institutions, and relationships with stakeholders. The international team of contributors discuss the current and future trends in a wide range of business sectors across the region, as well as assessing how the nature of multinationals' activities in the region is changing as the business environment evolves and becomes more globalized.
Big Business, Strong State
This book debunks the rosy success story about South Korean economic development by analyzing how the state and businesses formed an alliance, while excluding labor, in order to attain economic development, and how these three entities were transformed in the process. The author analyzes the paradox of South Korean development from 1960 to 1990—a period during which the country experienced dramatic social, economic, and political changes. By reexamining South Korea's development through the collaboration and conflict between the state and the chaebol (big businesses), she illuminates the inherent limitations and problems of the developmental state.
Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Capital Budgeting Valuation
An essential guide to valuation techniques and financial analysis With the collapse of the economy and financial systems, many institutions are reevaluating what they are willing to spend money on. Project valuation is key to both cost effectiveness measures and shareholder value. The purpose of this book is to provide a comprehensive examination of critical capital budgeting topics. Coverage extends from discussing basic concepts, principles, and techniques to their application to increasingly complex, real-world situations. Throughout, the book emphasizes how financially sound capital budgeting facilitates the process of value creation and discusses why various theories make sense and how ...
African Countries and the Global Scramble for China
In this new book on Africa-China relations, Ngonlardje Kabra Mbaidjol strongly engages in the heated debates on African cooperation with China, an increassingly rich and powerful partner. The current dominant view highlights the neo-colonial and exploitative nature of these relations with a denial of any positive results for African people. However, the growing China-Africa partnership took its roots at Bandung 1955 conference, to culminate with an overt competition between China and other nations over African resources. For many, "a new scramble for Africa" emerges. The author argues there is rather a "global scramble for China," a fierce battle to get the PRC's kind attention. Africa is right to engage the struggle to access China's development funding. Africa may wish to avoid being distracted by rival voices, but to endeavor doing its own homework and rehearse for the global competiton, in the only interest of African people. Mbaidjol's book unpacks Africa's preparedness and rehearsal strategy.
Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
