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Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
British Reports, Translations and Theses
Issue for Mar. 1981 contains index for Jan.-Mar. 1981 in microfiche form.
Handbook of Citizenship Studies
'The contributions of Woodiwiss, Lister and Sassen are outstanding but not unrepresentative of the many merits of this excellent collection'- The British Journal of Sociology From women's rights, civil rights, and sexual rights for gays and lesbians to disability rights and language rights, we have experienced in the past few decades a major trend in Western nation-states towards new claims for inclusion. This trend has echoed around the world: from the Zapatistas to Chechen and Kurdish nationalists, social and political movements are framing their struggles in the languages of rights and recognition, and hence, of citizenship. Citizenship has thus become an increasingly important axis in th...
Teaching Shakespeare
This contemplative anthology offers personal essays by notedscholars on a range of topics related to the teaching ofShakespeare. Ideal for the graduate student, it addresses many ofthe primary concerns and rewards of the discipline, drawing on thevariety of special skills, interests, and experiences brought tothe classroom by the volume's distinguished contributors. Offers insight into the classroom practices, special skills,interests, and experiences of some of the most distinguishedShakespearean scholars in the field Features essayists who reflect on the experience of teachingShakespeare at university level; how they approach the subject andwhy they think it is important to teach Provides anecdotal and practical advice for any readerinterested in teaching the works of Shakespeare Engagingly candid
320 Rue St Jacques
In November 1939 Madeleine Blaess, a French-born, British-raised student, set off for Paris to study for a doctorate in Medieval French literature at the Sorbonne. She was forced to remain in France for the duration of the German Occupation and in October 1940 began to write a diary.
Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.
