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De la emoción a la compra. Por qué y cómo compramos
Esta obra recorre en siete capítulos los puntos principales del journey del consumidor y el shopper con el objetivo de encontrar insights potentes, accionables y ágiles que generen crecimiento estratégico y sostenible a las compañías. Comienza por entender cómo funciona el cerebro y como toman las decisiones emocionales y racionales los consumidores. La confluencia entre la neurociencia y la economía conductual permite entender las relaciones entre los consumidores, las marcas y sus procesos de decisión de compra. A continuación, el libro recorre las mejores técnicas para dibujar el shopper decision journey y así poder implementar una estrategia omnicanal con las mejores experienc...
Delivery in the Age of Amazon
The purpose of this book is to help companies close the gap between their online and offline operations, and explain what delivery excellence entails - the opportunities, as well as the challenges and how to overcome them. Each chapter addresses a different industry (retail, restaurant, grocery, etc.) or delivery model (on-demand, planned, crowdsourcing, etc.), and explores real-life case studies that illustrate the core concepts underpinning the book's approach.
The Economic Decline of Empires
The question of why empires decline and fall has attracted the attention of historians for centuries, but remains fundamentally unsolved. This unique collection is concerned with the purely economic aspects of decline. It can be observed of empires in the process of decline that their economies are generally faltering. Here the similarities in different cases of economic decline are identified, bearing in mind that individual histories are characterized by important elements of originality. In his introduction, Professor Cipolla points out that improvements in standards of living brought about by a rising economy lead to more and more people demanding to share the benefits. Incomes increase ...
On the Cognitive, Ethical, and Scientific Dimensions of Artificial Intelligence
This edited volume explores the intersection between philosophy and computing. It features work presented at the 2016 annual meeting of the International Association for Computing and Philosophy. The 23 contributions to this volume neatly represent a cross section of 40 papers, four keynote addresses, and eight symposia as they cut across six distinct research agendas. The volume begins with foundational studies in computation and information, epistemology and philosophy of science, and logic. The contributions next examine research into computational aspects of cognition and philosophy of mind. This leads to a look at moral dimensions of man-machine interaction as well as issues of trust, p...
Working Images
In Working Images, prominent visual anthropologists and artists explore how old and new visual media can be integrated into contemporary forms of research and representation.
Data Management, Analytics and Innovation
The book presents the latest, high-quality, technical contributions and research findings in the areas of data management and smart computing, big data management, artificial intelligence and data analytics, along with advances in network technologies. It discusses state-of-the-art topics as well as the challenges and solutions for future development. It includes original and previously unpublished international research work highlighting research domains from different perspectives. This book is mainly intended for researchers and practitioners in academia and industry.
Charles Taylor
Charles Taylor is one of the most influential and prolific philosophers in the English-speaking world today. The breadth of his writings is unique, ranging from reflections on artificial intelligence to analyses of contemporary multicultural societies. This thought-provoking introduction to Taylor's work outlines his ideas in a coherent and accessible way without reducing their richness and depth. His contribution to many of the enduring debates within Western philosophy is examined and the arguments of his critics assessed. Taylor's reflections on the topics of moral theory, selfhood, political theory and epistemology form the core chapters within the book. Ruth Abbey engages with the secondary literature on Taylor's work and suggests that some criticisms by contemporaries have been based on misinterpretations and suggests ways in which a better understanding of Taylor's work leads to different criticisms of it. The book serves as an ideal companion to Taylor's ideas for students of philosophy and political theory, and will be welcomed by the non-specialist looking for an authoritative guide to Taylor's large and challenging body of work.
Electronic Government: Design, Applications and Management
While not specifically defined, Electronic Government has become a common term to describe all of the processes, administrative and democratic, that combine to constitute public sector operations. Electronic Government: Design, Applications and Management examines the changes faced by the public sector, as the use of IT significantly increases. This book, geared toward practitioners, professionals, decision makers and students strives to examine the challenges and opportunities involved in the implementation and use of IT into organizations.
Field of Battle
The emergence of a geopolitical war scenario, establishing a form of global governance that utilizes methods of surveillance and control. In times of war the law is silent. —from Field of Battle Field of Battle presents the world today as nothing less than a war in progress, with Mexico an illustrative microcosm of the developing geopolitical scenario: a battlefield in which violence, drug trafficking, and organized crime—as well as the alegal state that works alongside all of this in the guise of fighting against it—hold sway. The rule of law has been replaced by the dominance of alegality and the rise of the “a-state.” This war scenario is establishing a form of global governance...
Censo de La Gomera de 1757
Censo completo de la isla canaria de La Gomera tomado en 1757, listando más de 6.500 habitantes, sus parentescos y muchos datos más - imprescindible para la genealogía e historia canaria/hispana.~ WITH ENGLISH GUIDE ~ Complete census of the Canary Island La Gomera taken in 1757, listing more than 6,500 inhabitants, their relationships and other facts - indispensable for Hispanic/Canary Islands genealogy and history. (more English description below)Hallado en el Archivo de la Casa Fuerte de Adeje (Tenerife), contiene:* Nombres, edades, descripciones y parentescos de 6.537 hombres, mujeres y niños ubicados en unas 1.490 casas.* Apéndices con informes adicionales y cifras.* Mapa delineando los sitios antiguos.* Índice onomástico.* Bibliografía.* ENGLISH GUIDE para los de habla inglés.Held for centuries in the Archivo de la Casa Fuerte de Adeje (Tenerife), it contains:* Names, ages, descriptions and relationships of 6,537 men, women and children living in 1,490 households.* Appendices with additional information and totals.* Map with original names of places.* Index of surnames.* Bibliography.* Glossary.* ENGLISH GUIDE to aid English-language users.
