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Tourism Destination Marketing and Management
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Contemporary Qualitative Research
This accessible volume offers a unique set of research exemplars for science, mathematics and technology educators. The volume explores the important challenge of how to translate leading-edge methodologies into practical research strategies and techniques. It is the first book on the market that deals specifically with postmodern approaches to research in the field of science education and is a tightly edited volume that provides a coherent treatment of the issues.
Tourism Management
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Health and Wellness Tourism
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Women in the Kurdish Movement
This book offers the first historical account of Kurdish women’s politicization in Turkey, starting from the mid-1980s. Çağlayan presents a critical feminist analysis through women’s everyday experiences, incorporating women’s self-narrations with her own autoethnographic reflections. The author provides an account of the socio-political dynamics which constrained women’s politicization, of the factors and mechanisms which enabled their political activism, and of the construction of women’s political history through their own narrations. Women in the Kurdish Movement is a highly original contribution to Kurdish women’s political history. It will be key reading for students and scholars across various disciplines with an interest in gender, political participation, everyday resistance, feminist methodology, nationalism, ethnicity, secularism, social movements, post-colonial studies, and the Middle East.
Religion and Politics
Combining theoretical and empirical research, these 12 essays examine the role of religion and its prospects in Europe. On the one hand, the volume discusses growing Islamic presence in Europe as a reminder of enduring religious pluralism, not least in view of the high prominence given to Islamic experience in arguments against over-generalised notions of secularisation. On the other hand, it explores the question of Christian motivated extremism and religious nationalism. Against this background, the contributors discuss the role of religion in other countries throughout the world including China, Japan, Russia and the MENA region.
The Lion and the Nightingale
Turkey is a land torn between East and West, and between its glorious past and a dangerous, unpredictable future. After the violence of an attempted military coup against President Erdogan in 2016, an event which shocked the world, journalist and novelist Kaya Genc travelled around his country on a quest to find the places and people in whom the contrasts of Turkey's rich past meet. As suicide bombers attack Istanbul, and journalists and teachers are imprisoned, he walks the streets of the famous Ottoman neighbourhoods, telling the stories of the ordinary Turks who live among the contradictions and conflicts of Anatolia, one of the world's oldest civilizations. The Lion and the Nightingale presents the spellbinding story of a country whose history has been split between East and West, between violence and beauty - between the roar of the lion and the song of the nightingale. Weaving together a mixture of memoir, interview and his own autobiography, Genc takes the reader on a contemporary journey through the contradictory soul of the Turkish nation.
