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Marketing and the Customer Value Chain
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and p...
Serving Library Users from Asia
Asian populations are among some of the fastest growing cultural groups in the US. While books on serving other target groups in libraries have been published (e.g., disabled, Latino, seniors, etc.), few books on serving library users of Asian heritage have been written. Thus the timely need for this book. Rather than a generalized overview of Asians as a whole, this book has 24 separate chapters—each on 24 specific Asian countries/cultures of East, Southeast, and South Asia—with a wealth of resources for understanding, interacting with, outreaching to, and serving library users of each culture. Resources include cultural guides (both print and online), language helps (with sample librar...
Pioneers in Librarianship
Pioneers in Librarianship profiles sixty notable librarians who made significant contributions to the field. Librarians chosen for inclusion in this volume met one or more of these three criteria: The librarian conceived a new method for improving library services, invented their own method of book cataloging, or devised an administrative system for libraries to operate under. The librarian is historically famous because he/she was notable historically. The librarian was the first woman or minority to make significant achievements within the field of LIS. The achievements of the librarians profiled here are important because they shaped the field. Many of their theories, ideas, and contributions are still being utilized in libraries today. Librarians profiled here include Melvil Dewey, Carla Hayden, S. R. Ranganathan, Justin Winsor, Charles Coffin Jewett, Katharine Sharp, Pura Belpré, Allie Beth Martin, and John Cotton Dana.
Digitizing the Modern Library and the Transition From Print to Electronic
The development of online digital libraries has enhanced the availability of printed materials. By implementing these systems, this ensures the access of material to universities, students, and bibliophiles. Digitizing the Modern Library and the Transition From Print to Electronic is a pivotal reference source for the latest techniques and initiatives needed to transition libraries into the digital age. Featuring extensive coverage on relevant areas such as electronic resource management, library management software, and semantic web, this publication is an ideal resource for faculty members, research scholars, students, information specialists, and librarians in universities and in academic, public, and special libraries.
Global Library and Information Science
This 2nd edition of the highly successful Global Library and Information Science presents an up-to-date review of international librarianship and library science through insightful and well written chapters contributed by experts and scholars from all regions of the world. The role of public, academic, special, school libraries, as well as library and information science education are presented from the early development to the present time. Its lively, readable approach will help the reader to understand librarianship in Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and North America. Edited by Ismail Abdullahi, Professor of Global Library and Information Science, this book is a must-read by library science students and teachers, librarians, and anyone interested in Global Librarianship.
Neural Information Processing
The seven-volume set of LNCS 11301-11307 constitutes the proceedings of the 25th International Conference on Neural Information Processing, ICONIP 2018, held in Siem Reap, Cambodia, in December 2018. The 401 full papers presented were carefully reviewed and selected from 575 submissions. The papers address the emerging topics of theoretical research, empirical studies, and applications of neural information processing techniques across different domains. The 6th volume, LNCS 11306, is organized in topical sections on time-series analysis; social systems; and image and signal processing.
Virtual Services in the Health Sciences Library
Virtual services have been part of health sciences libraries for a long time in various forms, including the provision of reference and research services via email or chat, availability of online instruction, access to electronic materials, and the curation of virtual research guides. But when the COVID-19 pandemic forced many libraries to close their doors and pivot to virtual services almost overnight. Moving all services remote, even for just a short time, did highlight what worked well and what did not. The situation increased visibility of these services and made patrons more aware of what was available, perhaps making them more likely to expect and use those services in the future. In ...
Innovations in the Designing and Marketing of Information Services
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such a...
