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Transcultural Marketing for Incremental and Radical Innovation
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Cities and the Shaping of Memory in the Ancient Near East
This book investigates the founding and building of cities in the ancient Near East. The creation of new cities was imagined as an ideological project or a divine intervention in the political narratives and mythologies of Near Eastern cultures, often masking the complex processes behind the social production of urban space. During the Early Iron Age (c.1200–850 BCE), Assyrian and Syro-Hittite rulers developed a highly performative official discourse that revolved around constructing cities, cultivating landscapes, building watercourses, erecting monuments and initiating public festivals. This volume combs through archaeological, epigraphic, visual, architectural and environmental evidence to tell the story of a region from the perspective of its spatial practices, landscape history and architectural technologies. It argues that the cultural processes of the making of urban spaces shape collective memory and identity as well as sites of political performance and state spectacle.
International Conference on Cognitive based Information Processing and Applications (CIPA 2021)
This book contains papers presented at the International Conference on Cognitive based Information Processing and Applications (CIPA) held during August 21, 2021, online conference (since COVID 19), which is divided into a 2-volume book. The papers in the second volume represent the various technological advancements in network information processing, graphics and image processing, medical care, machine learning, smart cities. It caters to postgraduate students, researchers, and practitioners specializing and working in the area of cognitive-inspired computing and information processing.
TransOral Robotic Surgery for Obstructive Sleep Apnea
This comprehensive book pulls together the essential elements needed to assess sleep apnea patients for the transoral robotic surgical approach and how to optimize the surgery. Detailed information on patient selection, pre-operative work up, anesthesiological pre and post-operative management, surgery, complication prevention and management is provided along with background on sleep medicine and sleep surgery. Authored for ENT surgeons, head and neck specialists and neurologists, pneumonologists, sleep doctors as well for anesthesiologists, chapters offer solutions pulled from experts in the field of sleep surgery and information relevant to geographic areas worldwide.
Turkish
A complete reference guide to modern Turkish grammar, this work presents a full and accessible description of the language, concentrating on the real patterns of use.
Chekhov's Doctors
In his brief life, Chekhov was a doctor, essayist, dramatist and a humanitarian. He saw no conflict between art and science or art and medicine. This collection of stories presents powerful portraits of doctors in their everyday lives, struggling with their own personal problems.
Surgical Recall
Now in its Sixth Edition, Surgical Recall allows for rapid-fire review of surgical clerkship material for third- or fourth-year medical students preparing for the USMLE and shelf exams. Written in a concise question-and-answer format—double-column, question on the left, answer on the right—Surgical Recall addresses both general surgery and surgical subspecialties. Students on rotation or being PIMPed can quickly refer to Surgical Recall for accurate and on-the-spot answers. The book includes survival tactics and tips for success on the boards and wards as well as key information for those new to the surgical suite.
Surgery
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Of Rocks and Water
People are drawn to places where geology performs its miracles: ice-cold spring waters gushing from the rock, mysterious caves which act as conduits for ancestors and divinities traveling back and forth to the underworld, sacred bodies of water where communities make libations and offer sacrifices. This volume presents a series of archaeological landscapes from the Iranian highlands to the Anatolian Plateau, and from the Mediterranean borderlands to Mesoamerica. Contributors all have a deep interest in the making and the long-term history of unorthodox places of human interaction with the mineral world, specifically the landscapes of rocks and water. Working with rock reliefs, sacred springs...
