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Media Planning & Buying in the 21st Century
Advertising Media Planning and Buying Textbook NEW! Media Planning & Buying in the 21st Century (3rd edition) is a leading textbook for students and early career professionals about the process of marketing-media planning, media buying and media sales in the 21st century. It is the most comprehensive and up to date media book available explaining the basics of media in simple English and a 21st century integrated marketing communications (IMC) perspective. Media Planning & Buying in the 21st Century The book includes 26 chapters leading readers step by step in the development of an actual media plan. Chapters include entry level definitions and perspectives; the media revolution; the concept...
Media Planning and Buying in the 21st Century Workbook
Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapter in the text.
2009 Thumbnail Media Planner for the Consumer Behavior
Introducing the Thumbnail Media Planner Prentice Hall is offering the Thumbnail Media Planner to supplement your marketing or advertising textbook. Published annually since 2003 by a leading advertising agency exec, The Thumbnail Media Planner is a compact marketing/media reference already purchased by thousands of advertising and marketing professionals. The Planner contains key data about the USA marketplace and each of the major media, including projected media costs for 2009 (which promises to be a strong Buyer's Market). For more information, visit the web site: www.thumbnailmediaplanner.com
Free Marketing in Social Media: 500 Tactics and Best Practices
FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
