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This book motivates individuals to embrace entrepreneurship as a viable career path, enhance entrepreneurial capabilities, and offer practical guidance on initiating independent business ventures. It emphasizes the cultivation of creative thinking to improve efficiency in both professional and personal arenas, sheds light on the pivotal role of entrepreneurship within Indian society and encourages the generation of innovative business concepts. This book will be helpful for B.Com. Semester-IV students at the University of Delhi under the Discipline Specific Core Course DSC-4.1, following the New Education Policy. It is both an educational tool and a manual for budding entrepreneurs, enabling...
This book is a comprehensive & authentic book on ‘Entrepreneurship’. The basic aim of the book is to orient the students towards entrepreneurship as a career option along-with creative thinking and behaviour for effectiveness at work. The book also aims to educate the students on the most pertinent issue of the rapidly evolving world of entrepreneurs and the Government initiatives towards boosting entrepreneurship and Start-up culture amongst youth, for combating the mammoth problem of unemployment in India. This book aims to fulfill the requirement of following students: • B.Com. (Hons.), Semester – II, Paper BCH 2.4(a) • B.Com., Semester – VI, Paper BC 6.4(a) • Choice Based C...
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CR...
Every firm faces stiff competition from its rival business partners. To remain competitive in today's fast paced world, it is important to manage the art and science of brand management efficiently. The objective of this book is to offer a detailed, effective and comprehensive knowledge regarding the intricacies of brand management. A successful brand needs to stand out and create a strong image to remain competitive and successful in the market. KEY FEATURES • Syllabus based on UGCF 2022 NEP 2020 • Interesting facts to inspire students' curiosity • Real-life case studies for easy grasping of the subject • Captivating ads and easy to remember flow charts • Written in simple language • Chapter-end summary for quick recapitulation • Review questions for practice • Teaching aids available on https://www.phindia.com/brand_management_by_mathur_and_arora TARGET AUDIENCE The book on Brand Management covers the syllabus under UGCF 2022 based on NEP 2020. • B.Com (Hons.) • B.A. Prog. with Commerce • BBA / MBA
The book gives fundamental clarity on the following: • Evolution of Management • Apprehend its Effect on Future Managers • How Organisations Adapt to Uncertain Environments • Decipher Decision Making Techniques This book helps the reader gain comprehensive insights into the aspects of entrepreneurship. This book is designed to meet the needs of undergraduate students in commerce and management. It is specifically tailored for: • Paper BC-DSC – 1.1 | Semester – I | Core Based on Undergraduate Curriculum Framework (UGCF) for the University of Delhi • Non-Collegiate Women's Education Board (NCWEB) • School of Open Learning (SOL) of the University of Delhi • Various universit...
The subtitle says it all: how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as The Hindi film Heroine is a brand and brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex, Rom coms of the new millennium reflect this new-found freedom, defying patriarchy that still defines our society. Globalisation is culturally irreversible. From the 1990s onwards, Bollywood has responded to globalisation with fear of loss of identity and desire to integrate with global trends. It results in popular cinema becoming glocal. Bollywood celebrates nonconformists, subversives woman as the hero, stories in their own way unequivocally said No means No. Most daringly. Iconic characters like Choti Bahu, Paro and Chandramukhi transformed into today’s women with the power to change their lives. This happened with the energy infused into the mainstream by indie filmmakers with vision and the will to tell stories in their own way.
The Printed Edition of the Rotary District 3201 for 2015-16, was released in October 2015 by Rotary District Governor Rtn Kamlesh V Raheja. This is the Digital Edition of the Printed Directory for viewing in the Smart Phones, Tablets, IPads and Digital Devices.
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The book is released with an Introductory Article by Prof. Denis McQuail on Future of Field of Communication. The collection essays are part of ICMCS 2017, an International conference organized by Amity University, Rajasthan in 2017.