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Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital er...
Future Workscapes
Both Part A and B of Future Workscapes offers an in-depth exploration of the evolving work environment and human resource strategies, addressing the urgent need for organizations to adapt to rapid changes, fostering environments that are not only technologically advanced but also human-centric, sustainable, and inclusive.
Tourism Innovation in the Digital Era
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
Handbook of Technology Application in Tourism in Asia
It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impactin...
The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
Air Protection in the European Union Member States
Member states of the European Union often label themselves as the world’s top Green Leaders. Air Protection in the European Union Member States examines the EU members' air protection policies by taking into consideration wider political, social, and economic perspectives. The book is divided into four chapters, each focusing on different aspects of the European Union's environmental policies and the member states' air protection efforts: "Green and Smart – The Development of the European Union’s Environmental Policies", "Ever Cleaner Union and the Air Protection Concept", "Trends of Air Pollution in the European Union – Comparative Perspective", and "In-Depth Case Studies". These ch...
Sustainable Events Management
This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
Innovation Strategies and Organizational Culture in Tourism
This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on ...
Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches
In the modern era of research, the significance of transdisciplinary and multidisciplinary approaches in enhancing higher education learning outcomes cannot be overlooked. These approaches break down traditional academic silos, fostering a more holistic and interconnected understanding of complex problems. By integrating diverse perspectives and methodologies, they promote critical thinking, creativity, and innovation among students. Educators and institutions must embrace and implement transdisciplinary teaching and technological integration to prepare students for the demands of the future and drive meaningful advancements in education. Transdisciplinary Teaching and Technological Integrat...
Family Businesses in Tourism and Hospitality
This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.
