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Publicidad y Convergencia Medi‡tica. Nuevas estrategias de comunicaci—n persuasiva
El mundo de la publicidad vive un momento de transición, revoluciona-rio y apasionante, en el que se abren camino nuevas formas de comuni-car. Las ponencias aportadas en estas jornadas, avaladas por la profesio-nalidad y experiencia de sus autores, nos muestran una amplia perspec-tiva del momento publicitario actual, y nos permite detenernos y ubicar-nos en el paisaje que dibuja, para poder no solo contemplarlo, sino en-tenderlo ante los profundos cambios que se viven. Para los profesionales, docentes e investigadores del ámbito de la comunicación publicitaria, es necesario, hacer un alto en el camino y disfrutar de este extenso com-pendio de trabajos.
Lost Crops of the Incas
This fascinating, readable volume is filled with enticing, detailed information about more than 30 different Incan crops that promise to follow the potato's lead and become important contributors to the world's food supply. Some of these overlooked foods offer special advantages for developing nations, such as high nutritional quality and excellent yields. Many are adaptable to areas of the United States. Lost Crops of the Incas includes vivid color photographs of many of the crops and describes the authors' experiences in growing, tasting, and preparing them in different ways. This book is for the gourmet and gourmand alike, as well as gardeners, botanists, farmers, and agricultural specialists in developing countries.
Handmade in Cuba
Handmade in Cuba is an in-depth examination of Ediciones Vigía, an artisanal press that published exquisite books crafted from simple supplies during some of Cuba’s most dire economic periods. Vividly illustrated, this volume shows how the publishing collective responded to the nation’s changing historical and political situation from the margins of society, representing Cuban culture across the boundaries of race, age, gender, and genre. In this volume, poets and scholars reflect on the unique artistic direction of Rolando Estévez, who oversaw the creation of over 500 handmade books and magazines between 1985 and 2014. They highlight the beautiful designs and unusual materials selecte...
Translational Research Methods in Diabetes, Obesity, and Nonalcoholic Fatty Liver Disease
This book aims to aid the selection of the most appropriate methods for use in early phase (1 and 2) clinical studies of new drugs for diabetes, obesity, non-alcoholic fatty liver disease (NAFLD) and related cardiometabolic disorders. Clinical research methods to assess the pharmacokinetics and pharmacodynamics of new diabetes drugs, e.g. the euglycemic clamp technique, have become well-established in proof-of-mechanism studies. However, selection of the most appropriate techniques is by no means straightforward. Moreover, the application of such methods must conform to the regulatory requirements for new drugs. This book discusses the need for new pharmacotherapies for diabetes, obesity and...
Drug Trafficking, Corruption and States
Drug Trafficking, Corruption and States is cutting edge research. Garay Salamanca and Salcedo-Albarán, along with their contributing authors help document the transition from economic to political imperatives within transnational drug cartels. The break from the Zetas by La Familia Michoacana is one example contained in their empirical survey. Social Network Analysis is their tool for illuminating the varying dynamics of cartel-state inter-penetration and reconfiguration. In doing so they clearly discern between State Capture (StC) and Co-opted State Reconfiguration (CStR). As the drug wars and criminal insurgencies rage in the Americas and beyond, this seminal framework will facilitate efforts by scholars, law enforcement officials, intelligence analysts and policymakers to understand shifts in sovereignty, and to illuminate the mechanisms of transnational illicit networks and their interaction with the state.
Innovative Mobile and Internet Services in Ubiquitous Computing
This book presents the latest research findings, methods and development techniques related to Ubiquitous and Pervasive Computing (UPC) as well as challenges and solutions from both theoretical and practical perspectives with an emphasis on innovative, mobile and internet services. With the proliferation of wireless technologies and electronic devices, there is a rapidly growing interest in Ubiquitous and Pervasive Computing (UPC). UPC makes it possible to create a human-oriented computing environment where computer chips are embedded in everyday objects and interact with physical world. It also allows users to be online even while moving around, providing them with almost permanent access to their preferred services. Along with a great potential to revolutionize our lives, UPC also poses new research challenges.
Snakes of the World
Snakes of the World: A Catalogue of Living and Extinct Species, published in 2014, was the first catalogue of its kind and covered all living and fossil snakes described between 1758 and 2012. This new volume will be a supplement to this important herpetological reference and will include new published data on snakes named and recognized since 2012. Key Features Supplements and updates Wallach et al. – Snakes of the World – the only work to cover all living snakes in the world. Includes updates for fossil snakes named since the publication of Wallach et al. Summarizes the systematic snake literature published since the appearance of Wallach et al. Genera and species are listed alphabetically for ease of reference. Related Titles Wallach, V., K. L. Williams, and J. Boundy. Snakes of the World: A Catalogue of Living and Extinct Species (ISBN 978-1-138-03400-6) Aldridge, R. D. and D. M. Sever, eds. Reproductive Biology and Phylogeny of Snakes (ISBN 978-1-57808-701-3) Caldwell, M. W. The Origin of Snakes: Morphology and the Fossil Record (ISBN 978-1-4822-5134-0)
Before a Mirror, the City
"Morejon's poetry gives us a mighty Cuba. A laughing Cuba. A determined Cuba. Walking in beauty in their country. Undefeated." -Sonia SanchezNancy Morejón, an indispensable voice in contemporary Cuban poetry, has produced a book whose core centers on the people, experience, and landscape of the city. She has said " I was born in Havana and for me the city is inside my poetic art, cities fascinate me." In Before the Mirror, The City Morejon captures the tastes and colors that give this city and its people their unique character.
