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Strategic Thinking for Advertising Creatives
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives
The Berlin Wall
The appearance of a hastily-constructed barbed wire entanglement through the heart of Berlin during the night of 12-13 August 1961 was both dramatic and unexpected. Within days, it had started to metamorphose into a structure that would come to symbolise the brutal insanity of the Cold War: the Berlin Wall. A city of almost four million was cut ruthlessly in two, unleashing a potentially catastrophic East-West crisis and plunging the entire world for the first time into the fear of imminent missile-borne apocalypse. This threat would vanish only when the very people the Wall had been built to imprison, breached it on the historic night of 9 November 1989. Frederick Taylor's eagerly awaited n...
Out of Harm's Way
In June 1940 Britain expected enemy invasion. Despite Churchill's determination to fight on the beaches, many parents made desperate efforts to send their children abroad to safety. Thousands left for America, Canada, Australia and other distant countries. In this revealing new book, Jessica Mann, herself a wartime evacuee, looks at the experiences of those who were sent away to a foreign land including their dangerous journeys across U-boat-ridden oceans, and asks how they coped with being away, and also how they found life back in the UK on their return. Drawing on extensive original research and memories of many former evacuees, including Elizabeth Taylor and Shirley Williams, Jessica Mann builds up a moving portrait of a lost generation.
Semiotics and Visual Communication III
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-...
The Melancholy of Anatomy
In The Melancholy of Anatomy, his ninth collection of poetry, Martin Corless-Smith turns his attention towards ageing and mortality, and in particular to the death of his father. Shifting between formal verse and prose, from the metaphysical to the whimsical, from surreal to anecdotal, the book moves between poetic articulations as a mind might through memories, sifting to find anything to hold on to as everything flows and falls away. At times melancholic at times nihilistic at times luminous and dark, this collection asks questions about poetry, memory and what it is to have loved and lived. Praise for The Fool and The Bee: "Corless-Smith has an extraordinary eye for detail and this meticu...
De Berlijnse muur
‘Een indrukwekkend, maar ook diep-menselijk verhaal.’ The Times Een stad van vier miljoen inwoners werd op 13 augustus 1961 van de ene op de andere dag op wrede wijze in tweeën gedeeld. De Berlijnse Muur vertelt het beklemmende verhaal van een betonnen versperring die bijna dertig jaar lang een stad, een land, eigenlijk de hele wereld verdeelde. Zwaar bewapende grenswachten die met scherp schoten, waakhonden en meer dan 300 uitkijktorens maakten de Muur tot het symbool van een verscheurde wereld met ideologieën die lijnrecht tegenover elkaar stonden. Dit boek is het ultieme en vooral menselijke relaas van een verdeelde stad en haar inwoners. Van ingenieus bedachte ontsnappingspogingen ...
Chocolate Che
The poems in Chocolate Che were written in Cuba in the fiftieth year of the revolution; in India working with dying destitutes and recovering from tuberculosis; travelling up and down the spine of the Americas and into the heart of Europe on the trail of soldiers, artists and monks. Damian Furniss works images into narratives that are both darkly humorous and strangely moving. Using forms as varied as their subjects, with characteristic verbal intensity and a probing wit, he returns to the fixations of his youth in wry but reflective maturity. Along the way, he encounters the Dalai Lama and Mother Teresa; visits the houses of Pablo Picasso and Salvador Dalí, only to find no one's at home; and collects the stubs of cigars that might once have been smoked by Che Guevara and Fidel Castro, but probably weren't.
London Magazine
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Landscape from a Dream
Landscape from a Dream is Elisabeth Bletsoe's first collection in ten years and offers startling evidence of a powerful voice that should be better known. Very much a poet of place, Elisabeth Bletsoe fuses elements of folklore, botany, literature, myth and narrative into a poetry that is at once feminist in spirit, forthright, and - to a certain extent - at odds with the prevailing British poetic styles, whether conservative or radical. Rooted in the landscape of her native Dorset, this is poetry of deep observation, but within that she also gives voice to some of Thomas Hardy's heroines - not just Tess Durbeyfield, but lesser-known female characters such as Marty South in The Woodlanders - characters who are much a part of this Dorset landscape as Bletsoe's poetry is. And the voices they gain are not the voices in Hardy's narratives, but strong, independent voices who have thrown off their creator.
The Pact
Poetry. In her newest collection, award-winning poet and memoirist Jennifer Militello confronts obsession, intimacy, and abuse. Through love poems inspired by such disparate spaces as a British art museum and the reptile house of a local zoo, poems comparing a romantic affair to the religious cult at Jonestown and a mother's role to a Congolese power figure bristling with nails, THE PACT offers an indictment against affection and a portent against zeal. This book places pleasure alongside pain, even as it delivers Militello's trademark talent for innovation and ritualization of the strange.
