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Rabies in the Streets
Found in two-thirds of the world, rabies is a devastating infectious disease with a 99.9 percent case-fatality rate and no cure once clinical signs appear. Rabies in the Streets tells the compelling story of the relationship between people, street animals, and rabies in India, where one-third of human rabies deaths occur. Deborah Nadal argues that only a One Health approach of “interspecies camaraderie” can save people and animals from the horrors of rabies and almost certain death. Grounded in multispecies ethnography, this book leads the reader through the streets and slums of Delhi and Jaipur, where people and animals, such as dogs, cows, and macaques, interact intimately and sometime...
The Pursuit of Reputation: Unlocking the Power of Public Relations
Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of R...
Water and Food Security in the Arabian Gulf
Growing populations and economies have led to an increase in water demand around the globe. However, there are large variations in the amounts of water available to nations and regions, and growing concern surrounding the uncertainty associated with these supplies, due in large part to natural and human impacts on the water cycle. The need for alternative sources of fresh water has also been aggravated by the large influx of guest workers and significant improvements in the quality of life among Gulf populations. Therefore supplies are augmented by alternative sources—mainly desalinization, which meets most of the needs of these countries. However, this comes at a great financial cost a...
Middle of Diamond India
Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle. The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India. Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance. The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
Spark: Stories and Insights from India’s Public Relations Pioneers
Twenty-four profiles and perspectives from the pioneers of the Indian PR industry. Sunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth. Everyone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today. In Spark: Stories and Insights from India’s Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success. A must-read for every PR professional and enthusiast.
13 Steps to Bloody Good Luck
A UNIQUE BOOK PACKED WITH ANECDOTES FROM THE LIVES OF VARIOUS ‘LUCKY’ PEOPLE, THAT HELPS READERS UNDERSTAND THE PHENOMENON OF LUCK AND ATTRACT IT INTO THEIR OWN LIVES. The journey of life isn’t exactly easy. Some people make it through hard work and talent. Some fall by the wayside. And some people are just plain lucky. They are blessed with bloody good luck! But is it possible to attract good luck? Can we train ourselves to be lucky? Apparently, it seems that Dame Luck isn’t that fickle. She is well within our reach. In his first non-fiction foray, best-selling author Ashwin Sanghi explores that critical, much-longed-for element called luck. Through entertaining and informative anecdotes, narrations of personal experiences and vignettes of homespun wisdom, Ashwin gives us a whole new insight into how people can work towards being lucky. It seems that luck isn’t entirely the twist of fate that it is made out to be! Almost inspirational like Robin Sharma, Dale Carnegie or Spencer Johnson, Ashwin Sanghi shows us a brand new side to his writing in this particular book.
Storizen Magazine January 2025 | Amitava Kumar
"Love in the modern world is less about chance and more about connection." — Anonymous Welcome to the January 2025 edition of Storizen Magazine! As we step into the new year with fresh aspirations and renewed vigor, we explore the evolving dynamics of love and relationships in the digital era. This month's theme, "Modern Romance: Digital Love in the 21st Century," invites you to delve into the fascinating ways technology has redefined how we connect, communicate, and commit. Our cover story, "Art and Words, Bound Together" with Amitava Kumar, brings a captivating perspective to the intersection of creativity and love. Kumar takes us on a journey of artistic expression, where words and visu...
Little Joys of Communication
The author being a Communication and Public Relations expert, her book is a compilation of articles - which she has written over a period of time - pertaining to this extremely vital component for every corporate house and every brand. These articles have been written based on her own knowledge and learnings as a corporate leader. The book talks about the traditional PR and communication practices that existed when the author started her career (which spans over almost 2 decades) and how the practices transformed and evolved over a period of time and why it is essential to implement a mix of both. The message is clear that although communication is a serious business, it can create a lot of ...
Get Intentional
How can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discovering and developing your authentic self? This book presents an easy-to-use framework to help students, entrepreneurs, homemakers, and professionals plan, present, and progress in their lives while gaining clarity, being committed, and staying consistent. The focus is on learning from research-led insights and lessons from 30+ people like you and me who are making their mark as personal brands. Get Intentional offers a four-stage approach: from Understanding to Acknowledgment and from Momentum to Signposting that provides a recipe to build expertise, add value, and reinvent yourself. In addition, Get Intentional offers a proven 3C Personal Branding Model to craft, curate, and carve a niche. Included is also a 5F (Faring, Facing, Finding, Feeling and Flourishing) Assessment. The author highlights pitfalls that one needs to avoid while curating their life journeys. Packed with stories, practical wisdom, DIY models, templates, assessments and resources. This book will empower your pursuit of personal branding success.
Digital Strategy Framework
Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy. This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace. This book is not just about information...it’s all about transformation!
