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Twenty-four profiles and perspectives from the pioneers of the Indian PR industry. Sunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth. Everyone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today. In Spark: Stories and Insights from India’s Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success. A must-read for every PR professional and enthusiast.
"Love in the modern world is less about chance and more about connection." — Anonymous Welcome to the January 2025 edition of Storizen Magazine! As we step into the new year with fresh aspirations and renewed vigor, we explore the evolving dynamics of love and relationships in the digital era. This month's theme, "Modern Romance: Digital Love in the 21st Century," invites you to delve into the fascinating ways technology has redefined how we connect, communicate, and commit. Our cover story, "Art and Words, Bound Together" with Amitava Kumar, brings a captivating perspective to the intersection of creativity and love. Kumar takes us on a journey of artistic expression, where words and visu...
This volume comprises select papers presented at the International Conference on Advances in Manufacturing Technology (ICAMT 2018). It includes contributions from different researchers and practitioners working in the field of advanced manufacturing technology. This book covers diverse topics of contemporary manufacturing technology including material processes, machine tools, cutting tools, robotics and automation, manufacturing systems, optimization technologies, 3D scanning and re-engineering, and 3D printing. Computer applications in design, analysis, and simulation tools for solving manufacturing problems at various levels starting from material designs to complex manufacturing systems are also discussed. This book will be useful for students, researchers, and practitioners working in the field of manufacturing technology.
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenge...
A group of friends journey to aremote part of West Khasi Hills to witness Ka PhorSorat, the Feast of the Dead,an ancient Lyngngam funeral ceremony that lasts six days. Concluding with thecremation of a beloved elder, a woman whose body has been preserved in a treehouse for nine whole months, this may well be the last time Ka PhorSorat isperformed. By mistake, however, the grouparrives early. So they wait, stuck in the jungle, spendingtheir nights around a fire in the middle of a spacious hut built forthem especially, sharing stories in what proves an unexpected journey ofdiscovery. Funeral Nights is avast collection of tales both big and small, less about death than it is aboutlife in all forms. It teems with admirable men and women, raconteurs andpranksters, lovers and fools, politicians and conmen, drunks and taxi drivers;it abounds with culture, history, gods, religions, myths and legends. Inspiredby Boccaccio's Decameron and The Arabian Nights, this isintimate access to a whole world, spectacular in its documentation of a tribe'slife and culture, and lush, warm, and entirely delightful in its telling.
"I think this is a timeless treasure to human being. It is very well- written by Dr Dass “life well -coordinated is balanced and harmonious." - Kritilata Ram, International Coordinator for Francophone Regions, Gopio International, Mauritius "I recommend everyone to read this book in order to understand life. A must read book. After reading it, you will thank Dr Surendra Dass. The books are the source of light for all of us and this book is one of them." - Dr.Leman Kuzu, from Istanbul,Turkey "This book is an easily accessible manual for the art of living, promoting a harmonious integration of mind and body, intellect and emotions, thoughts and actions, words and deeds." -Tony Ærcyus Christie, Author of ”Labyrinth: Your Path to Self Discovery”, from Ireland "If we wish to live a life worth living by way of meaning and the legacy we hope to leave behind, we must stop, unlearn, and then relearn. This book puts that hope to paper." - Sarah Hart, Psychedelic Psychotherapist from Los Angeles, USA
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
This edition has offered a unique platform for a constructive dialogue with the students and experts in the field of Architecture. Also, providing an opportunity to participate in an offline as well as online mode. The conference has prioritized on broadening the students’ knowledge and contribution towards the profession. Research fosters critical thinking and analytical skills and helps in defining academic, career and personal interests. Through the 4th National Students Conference on Research in Architecture our purpose to promote innovative, diverse, and scholarly exchange of ideas has been met. The conference has aimed to deliver the most recent relevant research, best practices, and critical information to support higher education professionals and experts. It has provided a professional platform to refresh and enrich the knowledge base and explore the latest innovations. It also provides a platform to the students of architecture to present their research to academicians and professionals as well as receive valuable feedback from them.
The book consists of high-quality papers presented at the International Conference on Computational Science and Applications (ICCSA 2019), held at Maharashtra Institute of Technology World Peace University, Pune, India, from 7 to 9 August 2019. It covers the latest innovations and developments in information and communication technology, discussing topics such as soft computing and intelligent systems, web of sensor networks, drone operating systems, web of sensor networks, wearable smart sensors, automated guided vehicles and many more.