Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Comunicación interna y nuevos medios de comunicación
Con el paso del tiempo, en los últimos años la comunicación ha pasado de ser una herramienta meramente informativa a formar parte de la estrategia de las organizaciones para alcanzar con éxito sus objetivos. Esto se produce a la vez que surgen nuevos medios de comunicación y aparecen las herramientas 2.0, lo que coloca a las empresas en una situación de cambio.A lo largo de este trabajo se pretende mostrar la evolución de la Comunicación Interna en las organizaciones, comenzando con un repaso general sobre el proceso de comunicación y los elementos que la componen, para después profundizar en la comunicación interna y los medios de comunicación. Por último se llevará a cabo un análisis de diferentes estudios para conocer la situación de las organizaciones españolas.
TransMath
The book "TransMath - Innovative Solutions from Mathematical Technology" has been conceived as a tool for the dissemination of scientific knowledge. This publication is addressed to those companies with innovation needs that could be met through mathematical technology. The book maps both existing and possible interactions and connections that enable technology transfer between Spanish mathematical research and industrial and business sectors. Businesses can determine the level of implementation and demand for such technology within their sector and understand the benefits and innovations achieved in other companies and industries with the application of mathematical techniques. The information is classified into eleven sectors of economic activity: Biomedicine & Health; Construction; Economics & Finance; Energy & Environment; Food; ICT; Logistics & Transport; Management & Tourism; Metal & Machinery; Public Administration; and Technical Services.
Media and Metamedia Management
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Communication: Innovation & Quality
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalis...
