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The Public Relations Handbook
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Multinationals in India
An in depth analysis of the key determinants of successful direct investment strategy by foreign firms in India, providing important cues to multinational companies in India and other developing countries on how to strategically invest in these host countries for the benefit of both the company and the country involved.
The Photographs of Abraham Lincoln
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Independence of Miss Mary Bennet
Colleen McCullough's sparkling, romantic sequel to Jane Austen's Pride and Prejudice.
Pulmonary Hypertension
Fifth Edition, 2013 Revision. Pulmonary Hypertension: A Patient's Survival Guide serves as a soup-to-nuts resource book covering many of the questions patients and their loved ones might have about living with pulmonary hypertension. The book (350+ pages) includes topics like the mechanics of PH, the latest treatments, patient care and lifestyle issues.
Preaching from Memory to Hope
In this compelling and hard-hitting book, respected preacher and teacher Thomas Long identifies and responds to what he sees as the most substantive theological forces and challenges facing preaching today. The issues, he says, are fourfold: the decline in the quality of narrative preaching and the need for its reinvigoration; the tendency of preachers to ignore God's action and presence in our midst; the return of the church's old nemesis, gnosticism--albeit in a milder form--evidenced in today's new "spirituality"; and the absence of eschatology in the pulpit. Long once again has his finger on the pulse of American preaching, demonstrated by his creative responses to these challenges. Whether he is calling for theologically smarter and more ethically discerning preaching, providing a method of interpretation that will allow pastors to recover the emphasis on God in our midst, or encouraging a kind of "interfaith dialogue" with gnosticism, he demonstrates why he has long been considered one of the most thoughtful and intelligent preachers in America today.
College
The strengths and failures of the American college, and why liberal education still matters As the commercialization of American higher education accelerates, more and more students are coming to college with the narrow aim of obtaining a preprofessional credential. The traditional four-year college experience—an exploratory time for students to discover their passions and test ideas and values with the help of teachers and peers—is in danger of becoming a thing of the past. In College, prominent cultural critic Andrew Delbanco offers a trenchant defense of such an education, and warns that it is becoming a privilege reserved for the relatively rich. In describing what a true college edu...
What Shall We Say?
Tsunamis, earthquakes, famines, diseases, wars -- these and other devastating forces lead Christians to ask painful questions. Is God all-powerful? Is God good? How can God allow so much innocent human suffering? These questions, taken together, have been called the "theodicy problem," and in this book Thomas Long explores what preachers can and should say in response ... he offers biblically based approaches to preaching on theodicy, guided by Jesus' parable of the wheat and the tares and the "greatest theodicy text in Scripture"--The book of Job. - from book jacket.
Psychodynamic-Interpersonal Therapy
This book presents for the first time, a practical manual for psychodynamic-interpersonal therapy. Drawing on forty years of research, teaching and practice, its expert authors guide you through the conversational model’s theory, skills and implications for practice. Part I sets out the model’s underlying theory and outlines the evidence for its efficacy with client groups. Part II guides you through clinical skills of the model, from foundational to advanced. Part III offers practical guidance on implementing the approach within a range of settings, and for developing effective practice through reflection and supervision.
