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Anders Gronstedt
Biography of Anders Gronstedt, currently President at Gronstedt Group, previously Assistant Professor at University of Colorado at Boulder.
The Customer Century
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
Learning Through Transmedia Storytelling
Transmedia storytelling, developing a narrative across multiple platforms to expand learning and engagement, works because it encourages learners to be resourceful, and is social, mobile, accessible, and re-playable. This Infoline will: Provide a framework for good storytelling techniques. Explain what transmedia storytelling is, and why and how it is effective. Help you find a practical and valuable “story structure” for learning design challenges. Describe the trainer’s role in transmedia storytelling. This Infoline comes with tips for designing transmedia learning based on the traditional storytelling framework, and provides examples of effective transmedia storytelling in the business and learning environments.
The Co-Creation Paradigm
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Advances in Human Factors in Training, Education, and Learning Sciences
This book focuses on the importance of human factors in optimizing the learning and training process. It reports on the latest research and best practices and discusses key principles of behavioral and cognitive science, which are extremely relevant to the design of instructional content and new technologies to support mobile and multimedia learning, virtual training and web-based learning, among others, as well as performance measurements, social and adaptive learning and many other types of educational technologies, with a special emphasis on those important in the corporate, higher education, and military training contexts. Based on the AHFE 2017 Conference on Human Factors in Training, Education, and Learning Sciences, held July 17–21, 2017 in Los Angeles, California, the book offers a timely perspective on the role of human factors in education. It highlights important new ideas and will foster new discussions on how to optimally design learning experiences.
Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
The Gamification of Learning and Instruction Fieldbook
Following Karl Kapp's earlier book The Gamification of Learning and Instruction, this Fieldbook provides a step-by-step approach to implementing the concepts from the Gamification book with examples, tips, tricks, and worksheets to help a learning professional or faculty member put the ideas into practice. The Online Workbook, designed largely for students using the original book as a textbook, includes quizzes, worksheets and fill-in-the-blank areas that will help a student to better understand the ideas, concepts and elements of incorporating gamification into learning.
Rapid Video Development for Trainers
Rapid Video Development for Trainers meets the needs of companies and individuals who are thinking about or have dabbled in video production. Although producing focused, high quality video is well within the capability of nearly every development professional, the skill sets required to do so have not traditionally fallen within most trainers’ job descriptions. This is where Rapid Video Development comes in: a comprehensive tutorial covering every aspect of web-based video development, this book provides both the theoretical overview and the nuts-and-bolts instructions for creating professional quality video quickly, easily, and inexpensively. Written specifically for trainers by a 20-year...
Attract, Engage and Retain Top Talent
An organisation with a superior employment brand is one whose leadership and workforce behaviours match the company brand. Translation: the value proposition for the business is reflected in the actions of the employees at all levels of the organisation. Even for organisations that know how to attract the right talent, the challenge turns to how to engage them in their work and retain them longer than the competition. Every manager knows ... engaged and committed employees are proud to work for their employer and are dedicated to the organisation and willing to give the extra effort necessary to achieve the goals of the enterprise. "50 Plus One Tips to Attract, Engage and Retain Top Talent" provides different approaches to engage your employees. This book will serve as a blueprint for the creation, or re-creation, of your desired place to work by attracting, engaging, and retaining your company's top talent
Advances in Human Factors in Training, Education, and Learning Sciences
This book focuses on the importance of human factors in optimizing the learning and training process. It reports on the latest research and best practices and discusses key principles of behavioral and cognitive science, which are extremely relevant to the design of instructional content and new technologies to support mobile and multimedia learning, virtual training and web-based learning, among others, as well as performance measurements, social and adaptive learning and many other types of educational technologies, with a special emphasis on those important in the corporate, higher education, and military training contexts. Based on the AHFE 2018 Conference on Human Factors in Training, Education, and Learning Sciences, held July 21–25, 2018 in Orlando, Florida, USA on July 21–25, 2018, the book offers a timely perspective on the role of human factors in education. It highlights important new ideas and will fosters new discussions on how to optimally design learning experiences.
