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Written Matter
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Reading McLuhan Reading
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the publ...
The Electric Information Age Book
The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
A Theory of the Aphorism
Aphorisms-- or philosophical short sayings--appear everywhere, from Confucius to Twitter, the Buddha to the Bible, Heraclitus to Nietzsche. Yet despite this ubiquity, the aphorism is the least studied literary form. What are its origins? How did it develop? How do religious or philosophical movements arise from the enigmatic sayings of charismatic leaders? And why do some of our most celebrated modern philosophers use aphoristic fragments to convey their deepest ideas? In A Theory of the Aphorism, Andrew Hui crisscrosses histories and cultures to answer these questions and more. With clarity and precision, Hui demonstrates how aphorisms-- ranging from China, Greece, and biblical antiquity to...
Beyond Media Literacy
The interplay of physical reality and media environments is getting enhanced by new technological innovations. We are living in the age of digital aesthetics and there is a need for individual, cultural or social forms and variations of media literacy. This book seeks the limits of media literacies, and to go beyond them. »Beyond Media Literacy« contributes to the wide range of the media literacy discourse with approaches in modern media theory, philosophy, art and film theory, computer graphics as well as the complex range of modern aesthetics. This volume monitors and discusses the relation of media and literacy in the context of media as environments with effects on psyche and society.
Theories of Communication
Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people - from Thomas Aquinas and Francis Bacon to Wyndham Lewis and Ezra Pound - and ends with an essay on Marshall McLuhann' own theory of communication. While the majority of the essays have been previously published, all are seminal pieces in the field. Their presence together in one volume is a significant contribution to the overall task of understanding culture and communication in our time, and will appeal to both scholars and students interested in the work of Marshall McLuhan.
Understanding Media
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Marshall McLuhan's Mosaic
One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
The Forgotten Art of Being Ordinary
We’re addicted to our devices. Our kids are too. None of us seem to be better for it. We all know this, but what can we do practically to become less isolated, polarized, and disconnected? This book answers that question with a bold idea: In an age of personal brands and artificial intelligence, perhaps it’s time to relearn the forgotten art of being ordinary. In his follow-up to Get Weird, writer and media producer, CJ Casciotta, outlines nine practical solutions and illuminates a better way to live in a culture addicted to media technology, a lifeboat for anyone who feels like they’re drowning in a sea of digital noise. This is a book for those who are tired of feeling like technology owns them, their children, their politics, and their livelihood, a hopeful and realistic game plan for navigating the 21st century mindfully without losing their souls. The future of our society will depend on the choices we make right now when it comes to our communication methods. It’s a crisis as urgent as climate change, yet far fewer people are talking about it. The Forgotten Art of Being Ordinary will give you the language you’ve been looking for to start changing the conversation.
Understanding New Media
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
