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Building For Everyone
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Buil...
Building For Everyone
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Buil...
An Introduction to News Product Management
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns wit...
Reimagining Design
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, ...
Collection Thinking
Collection Thinking is a volume of essays that thinks across and beyond critical frameworks from library, archival, and museum studies to understand the meaning of "collection" as an entity and as an act. It offers new models for understanding how collections have been imagined and defined, assembled, created, and used as cultural phenomena. Featuring over 70 illustrations and 21 original chapters that explore cases from a wide range of fields, including library and archival studies, literary studies, art history, media studies, sound studies, folklore studies, game studies, and education, Collection Thinking builds on the important scholarly works produced on the topic of the archive over t...
Responsible Marketing
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Seen Yet Unseen
Part memoir, part searing revelation, Seen Yet Unseen takes readers behind the scenes of some of the world’s biggest tech companies and exposes the way their exclusion of and, at times, hostility toward Black women have lasting impacts on the technology we use every day. Over the years the products of big tech companies and Silicon Valley have become indispensable to our lives. They impact the way we socialize, make purchases, and even our medical decisions. But what happens when a major segment of the population—in this case Black women—isn’t included in these companies? For over a decade, Bärí A. Williams has worked to carve a space for herself as a Black woman in the incredibly ...
Computer Assistive Technologies for Physically and Cognitively Challenged Users
Computer Assistive Technologies for Physically and Cognitively Challenged Users focuses on the technologies and devices that assist individuals with physical and cognitive disabilities. These technologies facilitate independent activity and participation, serving to improve daily functional capabilities. The book features nine chapters that cover a wide range of computer assistive technologies that give readers an indepth understanding of the available resources to help the elderly or individuals with disabilities. The topics covered in the book include 1) The category and ontology of assistive devices, 2) Web accessibility and ICT accessibility for persons with disability (PWD), 3) Assistiv...
Extraordinary Women Athletes
Real-life stories of struggle, achievement, victory, and sometimes loss that are an ideal companion for history, social science, language and geography studies. The Extroardinary People series is the perfect starter for students who want to know more about the people who shaped their world, focusing on the unique histories of people from every culture, and every walk of life.
Just Work
‘Powerful and perceptive . . . belongs on the shelves – and in the hearts and minds – of leaders everywhere’ – Daniel H. Pink, bestselling author of To Sell is Human From Kim Scott, author of the revolutionary New York Times bestseller Radical Candor, comes Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity – that will help you recognize, attack and eliminate workplace injustice – and transform our careers and organizations in the process. We – all of us – consistently exclude, underestimate and under-utilize huge numbers of people in the workforce even as we include, overestimate and promote others, often beyond their level of competence. Not only is this immoral and unjust, it’s bad for business. Just Work is the solution. Just Work by Kim Scott reveals a practical framework for both respecting everyone’s individuality and collaborating effectively. This is the essential guide leaders and their employees need to create more just workplaces and establish new norms of collaboration and respect.
