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A Word A Day
"Anu Garg's many readers await their A Word A Day rations hungrily. Now at last here's a feast for them and other verbivores. Eat up!" -Barbara Wallraff Senior Editor at The Atlantic Monthly and author of Word Court Praise for A Word a Day "AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens." -John Simpson, Chief Editor, Oxford English Dictionary "A ba...
Another Word A Day
A smorgasbord of surprising, obscure, and exotic words In this delightful encore to the national bestseller A Word A Day, Anu Garg, the founder of the wildly popular A Word A Day Web site (wordsmith.org), presents an all-new collection of unusual, intriguing words and real-life anecdotes that will thrill writers, scholars, and word buffs everywhere. Another Word A Day celebrates the English language in all its quirkiness, grandeur, and fun, and features new chapters ranging from "Words Formed Erroneously" and "Red-Herring Words" to "Kangaroo Words," "Discover the Theme," and "What Does That Company Name Mean?" In them, you'll find a treasure trove of curious and compelling words, including a...
The Dord, the Diglot, and an Avocado Or Two
From the creator of the popular A.Word.A.Day e-mail newsletter A collection of some of the most interesting stories and fascinating origins behind more than 300 words, names, and terms by the founder of WordSmith.org. Did you know- There's a word for the pleasant smell that accompanies the first rain after a dry spell? Petrichor, combining petros (Greek for stone) and ichor(the fluid that flows in the veins of Greek gods). An illeistis one who refers to oneself in the third person. There's a word for feigning lack of interest in something while actually desiring it- accismus. For any aspiring deipnosophist(a good conversationalist at meals) or devoted Philomath(a lover of learning), this anthology of entertaining etymology is an ideal way to have fun while getting smarter.
Written in Stone
Half the world’s population speaks a language that has evolved from a single, prehistoric mother tongue. A mother tongue first spoken in Stone Age times, on the steppes of central Eurasia 6,500 years ago. It was so effective that it flourished for two thousand years. It was a language that spread from the shores of the Black Sea across almost all of Europe and much of Asia. It is the genetic basis of everything we speak and write today – the DNA of language. WRITTEN IN STONE combines detective work, mythology, ancient history, archaeology, the roots of society, technology and warfare, and the sheer fascination of words to explore that original mother tongue, sketching the connections woven throughout the immense vocabulary of English – with some surprising results. In snappy, lively and often very funny chapters, it uncovers the most influential and important words used by our Neolithic ancestors, and shows how they are still in constant use today – the building blocks of all our most common words and phrases.
The Miracle of Language
Master verbalist Richard Lederer, America's "Wizard of Idiom" (Denver Post), presents a love letter to the most glorious of human achievements... Welcome to Richard Lederer's beguiling celebration of language -- of our ability to utter, write, and receive words. No purists need stop here. Mr. Lederer is no linguistic sheriff organizing posses to hunt down and string up language offenders. Instead, join him "In Praise of English," and discover why the tongue described in Shakespeare's day as "of small reatch" has become the most widely spoken language in history: English never rejects a word because of race, creed, or national origin. Did you know that jukebox comes from Gullah and canoe from...
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory ...
Strange But True Facts
There are many strange but true facts that we hear or read about without actual registering the unusual context. And there are other facts that we may never have even heard about.Did you know that:*There is an annual ghost mela held in Madhya Pradesh?*Switzerland attracts the most suicide tourists?*Sicily is seen upside down from an Italian village?*A new Japanese jeans actually slows down ageing?*In ancient times, iron cost more than gold?*Silver can destroy 650 disease-causing bacteria?*Mahavira wasn t really the founder of Jainism?*There s a fruit that smells like shit but tastes like heaven ?*The banana could be extinct in 10 years?*There is a plant that goes searching for water?*The Puffer Fish contains a poison that is 500 times deadlier than cyanide, yet it s a delicacy in Japan?The book uncovers the latest unusual facts to amuse, amaze and enthral you, and also boost your current affairs and general knowledge.Through this plethora of strange but true facts, readers will learn a lot about India and the world s unusual past, present and future.Truly an unputdownable book!
Finding Meaning and Success
This book will help you design and create the best version of yourself. It will give you the chance to shape the kind of person you want to be, and to articulate the goals you want to achieve in your life, both professionally and personally. It will help you behave in ways that are true to your most honorable and generous self. It is a practical guide for people who are interested in leading a more meaningful and successful life, or helping others to do so. It teaches you how to author your own life and how to make commitments to yourself and others that will transform your life for the better. You’ll learn to reflect on your life, think about what really matters to you, and how to create a personal mission statement. You’ll think about your values, articulate your goals, and manage your time effectively. You’ll explore what it means to live an examined life. At the end of each chapter, there are questions to think about and actions to take that reinforce the key messages.
A Spiritual Life
This revealing collection presents a selection of twenty poets, prophets, and preachers who share their understandings of what makes a "good spiritual life." They draw on their professional experiences and, as important, grace us with their personal thoughts. The result is essentially a textbook for spirituality courses, exposing readers to the spiritual lives of a wonderfully diverse group of people with a wide range of Christian experiences. Every reader is sure to find a perspective with which he or she can identify.
Porcupine, Picayune, & Post
"Porcupine, Picayune, & Post examines the history and etymology of newspapers' names. Bernhard focuses on printed general-interest English-language dailies and weeklies, from the Choteau (Montana) Acantha to the Moab (Utah) Zephyr, with everything in between"--Provided by publisher.
