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Printed Antennas
This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights a new analysis of rectangular and circular microstrip antenna efficiency and surface...
Building a Brand Image Through Electronic Customer Relationship Management
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Global Applications of the Internet of Things in Digital Marketing
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Harnessing High-Performance Computing and AI for Environmental Sustainability
The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of...
Evaluating Global Accreditation Standards for Higher Education
Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world. Academic researchers, teachers, and administrators struggle with the intricacy of making sure their programs adhere to strict standards while still attempting to maintain their competitiveness on a global level. These organizations run the risk of stagnation and missing out on possibilities for advancement and recognition if there is no clear path forward. Evaluating Global Accreditation Standards for Higher Education, is a comprehensive guide for overcoming the modern accreditation conundrum. This invaluable resource equips academic scholars and professionals with the tools and knowledge they need to successfully navigate the accreditation process at both local and international levels. From program criteria and curriculum development to faculty professional development and alumni engagement, this book offers a roadmap to excellence. By following the expert guidance within these pages, institutions can unlock their potential, achieve accreditation, and gain the recognition they deserve.
AI Applications for Business, Medical, and Agricultural Sustainability
Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.
Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications, provides current and prospective theoretical and applied understandings of this newer source of investments. Edited by Dr. Najmul Hoda, an Assistant Professor in the Department of Business Administration at the College of Business, Umm Al-Qura University, this book is an ideal resource for scholars and practitioners interested in exploring the benefits of online social capital. The book is targeted towards a...
Innovations in Electronics and Communication Engineering
This book is a collection of the best research papers presented at the 8th International Conference on Innovations in Electronics and Communication Engineering at Guru Nanak Institutions Hyderabad, India. Featuring contributions by researchers, technocrats and experts, the book covers various areas of communication engineering, like signal processing, VLSI design, embedded systems, wireless communications, and electronics and communications in general, as well as cutting-edge technologies. As such, it is a valuable reference resource for young researchers.
Digital Influence on Consumer Habits
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Smart Antennas: Recent Trends in Design and Applications
This reference provides the reader with focused information about microstrip antenna design and applications. Readers are first introduced to the basic design of microstrip antennas. Subsequent chapters explain how microstrip antennas are suitable for practical applications. These chapters cover topics such as fractal and defected ground structure antennas, microstrip antenna evaluation, and the use of microstrip antennas in mobile communications and IoT applications. Scholars, researchers, and industrial professionals involved in the fields of electronics and electrical engineering as well as instrumentation will benefit from the information given in this book.
