Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Freedom of Speech and Expression
"This book on freedom of speech and expression starts (Chapter 1) with an inter-cultural history of this valued right through the ages and then recalls (Chapter 2) the benefits for which we rightly value it. But what about speech that frustrates these benefits? Supporters of the benefits of free speech have reason to exercise voluntary self-restraint on speech which frustrates the benefits. They should also cultivate a second remedy: the art, illustrated in chapter 1, and called by Gandhi the art of 'opening ears', by other kinds of speech and conduct. Such voluntary methods are to be preferred to legal constraints. But (chapter 3) legal constraint is sometimes necessary. In the 21st century, social media funding based on manipulation of personal speech data requires skilful legislation and enforcement in favour of social media that protect our freedoms"--
Der COO in der Unternehmenspraxis
mächtige Position im Unternehmen einnimmt, bestand bisher kaum ein klares Bild über seine Rolle und seine Aufgaben. Um dieses Informationsdefizit zu beheben, unterwerfen die fünf Autoren die Stelle des COO einer intensiven Untersuchung. Hierzu wurden neben dem durch Literatur und Fachpresse gezeichneten Öffentlichkeitsbild vor allem die Rollen und Aufgaben des COO in der Unternehmenspraxis berücksichtigt. Weiterhin wurden über 10 000 Kennzahlen von 233 Unternehmen aus den Regionen Deutschland, Europa und USA erhoben und ausgewertet, wodurch Rückschlüsse sowohl auf den Verbreitungsgrad der COOs als auch ihre Korrelation mit dem Unternehmenserfolg möglich wurden. Basierend auf den Ergebnissen der empirischen und literaturbasierten Recherche wird außerdem ein Rollenmodell entwickelt, das einen neuen Blickwinkel auf die Ausgestaltungsmöglichkeiten der COO-Stelle und damit neue Ansätze zur Messung, Bewertung und Ausgestaltung dieser Rolle liefert. Die Studie kombiniert als erste ihrer Art Theorie und Praxis und gibt so neue Einblicke in die Arbeitswelt der COOs.
Data-driven travel marketing
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
Social Media Marketing in the Self-Media Era
"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services.
New Research on Immunology
Immunology is the study of the body's protection from foreign macromolecules or invading organisms and the responses to them. These invaders include viruses, bacteria, protozoa or even larger parasites. In addition, immune responses are developed against our own proteins (and other molecules) in autoimmunity and against our own aberrant cells in tumour immunity. The first line of defense against foreign organisms are barrier tissues such as the skin that stop the entry of organism into our bodies. A second line of defense is the specific or adaptive immune system which may take days to respond to a primary invasion (that is infection by an organism that has not hitherto been seen). This new book brings together new research spanning the globe dealing with this extremely important subject.
Auditing Corporate Surveillance Systems
A technical guide to performing systematic experiments that create more transparency for corporate surveillance and its algorithms.
Contemporary Challenges for Cyber Security and Data Privacy
In an era defined by the pervasive integration of digital systems across industries, the paramount concern is the safeguarding of sensitive information in the face of escalating cyber threats. Contemporary Challenges for Cyber Security and Data Privacy stands as an indispensable compendium of erudite research, meticulously curated to illuminate the multifaceted landscape of modern cybercrime and misconduct. As businesses and organizations pivot towards technological sophistication for enhanced efficiency, the specter of cybercrime looms larger than ever. In this scholarly research book, a consortium of distinguished experts and practitioners convene to dissect, analyze, and propose innovativ...
The New Knowledge
From the global geopolitical arena to the smart city, control over knowledge—particularly over data and intellectual property—has become a key battleground for the exercise of economic and political power. For companies and governments alike, control over knowledge—what scholar Susan Strange calls the knowledge structure—has become a goal unto itself. The rising dominance of the knowledge structure is leading to a massive redistribution of power, including from individuals to companies and states. Strong intellectual property rights have concentrated economic benefits in a smaller number of hands, while the “internet of things” is reshaping basic notions of property, ownership, a...
The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3
Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok. Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.
